Author Archives: admin

Watch our TV Interview on i24 News

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June 19  |  Blog  |   admin

Rachel Kanat,  co-founder of Marketing First and CEO of Réseau Experts Alya was interviewed last week on i24 News in French.

The purpose of the interview was to understand the essence of Réseau Experts Alya and the economic impact of the French speaking immigration to Israel.

reseau experts alya on i24news

http://www.i24news.tv/fr/tv/revoir/economie/x4go0co

Molecular Dynamics at RSNA 2015

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December 11  |  Blog  |   admin

Molecular Dynamics attended the annual RSNA meeting in Chicago with an amazing presence developed by Berliner Design and SDG. Marketing First assisted the whole team and provided marketing and management support to make this master piece happen.

Marketing First is proud of being part of this project and delighted to see it happening after months of hard work.

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Marketing First boosted the international promotion of the IPRED Conference taking place in Tel Aviv in January 2016.

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November 23  |  Blog  |   admin

IPRED

Marketing First in collaboration with Kaleidoscope Events boosted the international promotion of the IPRED conference, the 4th International conference on Preparedness and Response of healthcare systems to Emergencies and Disasters organized by the Israeli Ministry of Health and Home Front Command.

The conference provides an opportunity for professionals from world-wide to share the latest findings and new experiences concerning health system readiness for disasters and emergencies of all types with a focus on emerging or re-emerging threats, such as the Middle East respiratory syndrome (MERS) or the Ebola outbreak. The highlight of the event is the participation in a comprehensive mass toxicological event drill in the southern region of Israel.

The efforts focused on raising awareness across social media, reaching out to relevant media & publications and reaching out to governmental organizations to increase the number of attendees for the conference.

Marketing First applied years of expertise and experience working with life science companies and governmental institutions to quickly assist the IPRED team in their international initiatives.

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This is Marketing First updated presentation with an overview of recent projects and customers.

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September 30  |  Blog  |   admin

We have released a new version of our company presentation giving you a quick glance of our recent customers and projects.

http://www.slideshare.net/RachelKanat/marketing-first-presentation-september-2015-53361257

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Our updated Business Development portfolio

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June 28  |  Blog  |   admin

We have assisted all these great companies in their business development efforts. Will your logo be the next one?

Business Development Portfolio

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Marketing First hosts InfoSlips a South African company specialized in the delivery of transactional documentation through various electronic channels

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June 19  |  Blog, News  |   admin

InfoSlips e-billing providerInfoSlips is an award winning e-billing provider distributing millions of documents to thousands of customers every month

InfoSlips takes digital documentation to a whole new level of interaction and engagement as illustrated in this 2 minute video.

They allow fleet management, financial services and telecom companies to supply their final customers with documentation that is interactive, self-explanatory and very user-friendly.

InfoSlips sample of financial statement

They will be in Israel from June 21st to June 24th and will be meeting with a series of prestigious Israeli fin-tech companies.
Contact us if you would like to have an evening drink with them.

Marketing First assists BusinessFrance Israel in welcoming the French Tech delegation to Israel

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June 5  |  Blog  |   admin

A delegation of French companies in the fields of Telecom, Internet and Digital Media is coming to Israel from June 8 to June 11th.

Marketing First assisted BusinessFrance Israel, the French national agency promoting French companies overseas and organized part of the meetings with the Israeli ecosystem.

The following companies are coming this year and will be meeting with Mobile operators, Telecom manufacturers, financial institutions and major players in the digital world.
They will also attend the Israel Mobile Summit 2015 on June 9th.

Appaloosa

Appaloosa is an Enterprise Mobile Application Store founded in 2011 which develops simple & secure enterprise app store.

Black Angus

Black Angus is a trading desk based in Strasbourg, Paris, Tel-Aviv and Montreal setting up strategies for acquiring and retaining customers.

Cedexis

Founded in 2009, Cedexis is a French American company specialized in web performance.

Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE Company is a very large software company that specializes in the production of 3D design software, 3D digital mock-up and PLM solutions.

Deloitte

Deloitte is the largest professional services network in the world and provides audit, tax, consulting, enterprise risk and financial advisory services.

Groupe OnePoint

Groupe OnePoint is a large IT service and consulting firm which guides corporations and public institutions towards their strategic objectives related to information systems.

Rozo Systems

Rozo Systems is an innovative company based in Nantes and San Francisco that delivers the next generation of high performance software defined storage solution.

Secure-IC

Secure-IC has a uniquely broad range of IP Cores to guard against state-of-the-art attacks that fortify the security design of any embedded system.

Tracy Trading & Consultancy

TRACY is a French Consulting & Lobbying company specialized in introducing technologies in major key accounts across Europe, Africa and Latin America.

All these companies are part of La French Tech, a digital revolution group supported by the French government to encourage forward-looking entrepreneurs who have developed exciting technologies.

Marketing First launches a new venture: Réseau Experts Alya

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April 15  |  Blog  |   admin

Réseau Experts Alya is a one stop shop of top level experts & service providers in different fields of activities, who speak French , live in Israel for many years, possess a solid network of contacts and covering all new immigrants needs for a successful & easy Alya
The main focus of this network is to ensure a soft landing in all the major issues of Alya by delivering results quickly and efficiently.
“Réseau Experts Alya” brings assistance and support in various areas that are part of 4 main departments :
- Legal and Administrative : supported by lawyers, bankers, accountants, tax professionals, international forwarding specialists…
- Business & Entrepreneurship : supported by business development experts, marketing & PR agencies, portfolio managers, investment bankers, business angels, French Trade Commission, Fr-Isr Chamber of Commerce…
- Real Estate : supported by real-estate agencies, construction groups…
- Employment: supported by recruitment agencies, professional coaches

Home Page Reseau Experts Alya

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Marketing First boosts the business development efforts of Nidaria Technology

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December 2  |  Blog  |   admin

Nidaria Technology hired the services of Marketing First in September 2014 in order to increase its visibility on the Western European markets and sign partnership agreements with distributors in Western Europe.

Nidaria Technology is a biotech company which developed a revolutionary product that protects swimmers from both sun rays and jellyfish stings. Their range of products-SafeSea- is unique, the result of many years of hard work in R&D and clinical trials.  Jellyfish stings are a major obstacle for open sea swimmers and Nidaria’s products help international athletes overcome this nuisance and break new records.

Marketing First faced the challenge of defining and identifying the right organizations that could be appropriate partners for Nidaria Technologies and push SafeSea in their local market.

Within 3 months, Marketing First secured enthusiastic media coverage for the company and initiated partnerships with companies focusing on niche cosmetics as well as large laboratories.

To hire Marketing First to assist you in your company’s growth, click here

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Fibernet launches a new web site to cater for international markets

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August 18  |  Blog  |   admin

Fibernet is a leading developer, manufacturer and provider of cutting edge fiber-optic and electronic solutions. Fibernet is an expert in fiber optics and an established player on the Israeli market. As Fibernet is expanding its international operations, it required a new website to reflect the company’s current positioning. The website also reflects the company’s new branding and strategic direction.

Marketing First provided copywriting services for the different sections of the site and emphasized Fibernet’s uniqueness in each of the industries it services. It also advised on the site structure.

To view the new web site, click here
http://www.fibernet-tech.com/

To hire Marketing First for your next marketing writing assignment, click here

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Marketing First 2014 Presentation

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July 17  |  Blog  |   admin

This is Marketing First updated presentation with customer references and case studies for 2014. The presentation showcases some of our latest marketing projects as well as business development projects successfully completed.

Click below to view it on SlideShare

Marketing First in collaboration with MOPS completes a successful Roadshow in Paris for Idomoo

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July 9  |  Blog, News  |   admin

Marketing First in collaboration with MOPS, under the leadership of Rachel Kanat and Carmi Bloch, completed a successful roadshow in Paris for cloud-based video technology company Idomoo.  Idomoo generated a lot of enthusiasm among French companies and within a short period received partnerships offers and projects for about 100K€.

Idomoo’s vision is to enable more effective marketing via video-based digital CRM – engaging personally with each and every customer leveraging groundbreaking personalized video technology. The company attended a 2 day-roadshow in Paris and met a series of potential partners from relevant market segments  in various fields, such as video integration, IT consulting & implementation, digital media and a series of potential customers in the telecom and insurance industries.

The company achieved an excellent ROI by quickly generating interest & exposure to desired market segments as well as offers to participate in specific projects where their technology can prove crucial.

Contact us to get more details on our next roadshow in Paris.

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Marketing First helps Internet Teams expand its customer portfolio and Turn-over through Strategic Partnership with HT-mc

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July 6  |  Blog  |   admin

Internet Teams is a boutique software development house focusing on mid and small size organizations wishing to outsource their software development needs.  The company hired Marketing First in December 2013 in order to increase its exposure and visibility on the Israeli market and gain more customers.

Within 3 months Marketing First secured a successful partnership with HT-mc, a software house developing systems for Operations Management within large organizations. This partnership allowed both companies to widen their offering and brought additional clients and turnover for Internet Teams which is now providing software development services to companies such as El Al, IAI and Roseman Engineering.

Internet Teams is a boutique software development house focusing on mid and small size organizations. They apply their experience in working with different platforms and technologies to deliver a wide array of end-to-end solutions for Web, Mobile and PC/server environments.

Marketing First was hired to provide business development services in order to reach new customers and forge profitable partnerships with providers of complementary services.

Contact us to hire Marketing First to increase your income and expand your customer base.

Marketing First assists Ubifrance Israel in organising a delegation of French technology companies

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June 10  |  Blog  |   admin

A delegation of French companies in the fields of Telecom, Internet and Digital Media is coming to Israel from June 8 to June 11th.

The companies are part of La French Tech, a digital revolution group supported by the French government to encourage forward-looking entrepreneurs who have developed exciting technologies.

The visiting companies will be meeting with Mobile operators, Telecom manufacturers, e-health companies, HLS manufacturers and major players in the Internet industry.
They will also participate to “MobileMonday” Tel Aviv event on June 9th at Google Campus and attend the Israel Mobile Summit 2014 on June 10th.

A French Tech cocktail at the I24News premises on June 10th at 18:30 in Jaffa port will close the event.

The full program is available here

La French Tech June 2014

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New Site for Sight Diagnostics by Berliner Design and Marketing First

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April 20  |  Blog  |   admin

SightDx is a medical device company developing a novel platform for diagnosing blood diseases using computer vision technology. The company launched a new website as part of a rebrand, including a name change, new brand and product structuring.

Rebrand and site design are by Berliner Design, a specialist in life science design, with consulting on web strategy by technology marketing agency, Marketing First.

Visit the website: http://www.sightdx.com

Marketing First joins forces with MOPS and IATI for the organization of an IT Roadshow in Paris

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January 7  |  Blog  |   admin

Marketing First is organizing an IT Roadshow in Paris on April 7th together with MOPS and IATI.

The roadshow will be focusing on:

  • Cloud computing
  • Big Data
  • Cyber Security

The Roadshow in Paris will consist of a day packed with meetings with the relevant teams from top-tier French IT System Integrators, (CSC, STERIA, CAP GEMINI and others)  leading Banks ( Societe Generale, Credit Agricole, BNP Paribas), Telecom and Media Operators (Orange, SFR , Bouygues, Canal+ ) and industrial companies (RENAULT, PEUGEOT, SNCF, AIRFRANCE,  SANOFI AVENTIS and others).

The French companies will be carefully selected according to the solutions provided by the Israeli companies.

For full details and registration, click here.

Marketing First completes branding process for GamaSec

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July 1  |  Blog  |   admin

GamaSec is an innovative web security company with cutting-edge products.

The challenge was to create a corporate identity that reflects the quality of their solutions in a crowded market.

Marketing First devised a strategy positioning the company as innovative with a strong leadership in web security and cutting edge security solutions and simplified all the messages to streamline the essence of the company and the technology.

After 3 months of intensive work, GamaSec launched a new web site and new logo and is receiving a very positive feedback from potential partners and prospects.

Click here for the full case study

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7 Good Reasons to Outsource your Marketing

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June 3  |  Blog  |   admin

In today’s volatile markets, outsourcing allows companies to enjoy top-level expertise while maintaining a competitive edge. Outsourcing marketing services allows companies to carry out ambitious marketing initiatives without interrupting ongoing marketing work, while it allows startups and small companies to enjoy a highly professional service on a budget.

According to a 2012 research from Forrester, large tech companies outsource over 35% of their marketing functions in their continuing effort to get better results at a lower cost.

Here are some very good reasons why every CEO should consider outsourcing part of all of the company’s marketing activities:

  1. Marketing schedules are uneven. Hectic preparations for exhibitions, customer events or product launches are balanced by relatively quiet periods. By outsourcing work during busy times, companies allow their internal team to focus on core tasks and strategy, rather than working from one emergency to the next.
  2. Small companies often don’t need a full marketing department. With marketing outsourcing, even modest marketing investments can yield better results. If the company’s marketing plan does not call for a full time Marketing Manager, it can still enjoy the services of an experienced professional.
  3. Get results quickly. Dedicated marketing agencies have access to marketing resources and providers and can carry out marketing initiatives quickly and effectively.
  4. Make your marketing capacity fit your business phase. Outsourcing marketing can support rapid growth, or complement a smaller marketing team during a slump. Outsourcing delivers the flexibility that businesses need working in volatile markets.
  5. Diversity of talent. Marketing outsourcing can complement the skills and expertise of the in-house team with new specialties, market expertise, and different languages.
  6. Hiring good marketing people is difficult and choosing the right marketing professionals can be difficult for managers who specialize in other fields. Moreover, good marketing people know their value, i.e. they’re expensive to hire. Marketing outsourcing give you immediate access to top-notch marketers at a much smaller cost.
  7. Last but not least, outsourced marketing is more creative. Working on multiple projects and exposure to marketing strategies in different fields gets our creative juices flowing. Outsourcing marketing will bring a new perspective and fresh thinking into your company.

The benefits of marketing outsourcing change from one company to another, depending on strategy, the skills of in-house teams and target markets. CEOs and VPs of Marketing should consider what marketing functions can be outsourced to reduce costs and improve results.

View our new power point presentation

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May 26  |  Blog  |   admin

Have a look at our latest company presentation by clicking on the link below.

The presentation gives you an overview of our marketing and business development services and a few selected samples of projects.  For each customer case, we illustrate the challenge, the objectives and then the goals we achieved.

Studio Kahn’s ecooler is selected to participate in an Energy Efficiency Call for Projects in Paris

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May 20  |  News  |   admin

Marketing First handles all marketing and business development efforts for the Israeli Office of Paris Region Economic Development Agency.  As such, we are often requested to interest Israeli companies in a specific event or a specific call for projects taking place in Paris.

In March 2013, we were asked to identify interesting Israeli companies with innovative solutions that would be interested to apply for a call for projects in the field of Energy Efficiency. This call for projects is organized by Ville de Paris and aims to implement innovative solutions that would help save energy in building for residential and business purposes.

We contacted several relevant Israeli companies and created awareness for this project through the web site and online marketing efforts.

One of the most interesting projects presented to us, was the award-winning Ecooler by Studio Kahn. Ecooler uses natural water seepage and evaporation throgh ceramic tiles to keep spaces cool and create a relaxing atmosphere, while serving as a decorative elements in the home or the office.

Ecooler combines two ancient  concepts. The clay Jara, an ancient jug, used to keep water cool by seepage and evaporation through the clay. The mashrabiya, on the other hand, was a creative tool to separate indoor and outdoor spaces while allowing for an infusion of air and light.

Ecooler was selected for the project and Studio Kahn is currently moving forward with the Call for projects with the goal of implementing the solution in selected buildings in Paris.

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