Author Archives: admin

Marketing First is now a Member of IATI (Israel ‎Advanced Technology Industries)‎

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May 7  |  Blog  |   admin

The Israeli Advanced Technology Industries is a broad based membership organization for the High-Tech and Life Sciences Industries in Israel. The organization’s mission is to strengthen the Israeli high tech and life science industries across the whole value chain and create a global technological and innovational leadership.

Marketing First has joined the organization as part of its involvement with technology companies in Israel. The membership will give us access to resources, connections and special offers that we could share with our customers and partners.

See our profile on the IATI site:  www.iati.co.il/company/2941/marketing-first

Present your project and win 2 flight tickets to Futur En Seine Festival of Digital Life 2013

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May 1  |  Blog  |   admin

Futur-en-Seine is a 10 days festival on digital life and creativity organized by Cap Digital, a Parisian based competitive cluster dedicated to internet, new media and digital content.

It aims at being a showcase for digital technology and it will take place in Paris between June 13th and June 23rd.

THE ISRAELI DELEGATION:
For the second time an Israeli delegation will have the opportunity to be part of this unique festival and to enjoy a demonstration space on the Innovation Village to present innovative prototypes, products and services in the spirit of the event.
The Israeli office of the Paris Region Economic Development Agency is pleased to announce a Call for projects as part of the preparations for “Futur en Seine” which prize will be a package consisting in:
- 2 return flights tickets to Paris
- accommodation at a tourist level hotel in Paris
- Free entrance to Futur en Seine conferences,
- Free space to exhibit

This will be a unique opportunity for Israeli startups, companies and organizations to present their innovations in the heart of the Innovation Village as part of this special and important event gathering the various communities of the digital life

All the participating companies and organizations that will pass the pre-selection process will be entitled to present their product/solution as part of the Innovation Village during the Futur en Seine” festival.

For more details, CLICK HERE
http://www.parisregion-agency.co.il/site.php?ID=2&page=9

Innovative Israeli start up Es-Is attends prestigious Innoventure Event

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December 13  |  Blog, News  |   admin

The Israeli Office of Paris Region Economic Development Agency invited the innovative start up to apply for the Event and assisted it in the selection process.

Innoventure Events are organized every quarter and allow top tier French and European financial organizations to meet with innovative startups that have been carefully chosen according to specific criteria:

-their level of technological innovation
-their management’s strength
-their growth potential
-their capacity of generating a nice return on investment

The Innoventure Events are an excellent platforms for startups that wish to receive funding. Every quarter, the Israeli Office of Paris Region Economic Development Agency reaches out to specific Israeli companies and invites them to attend the relevant Innoventure events.

Read the full article here

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We wish all our clients and friends an excellent start for the New Year.

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September 12  |  Blog  |   admin

Shana Tova 2012

New Website for the Israeli Office of Paris Region Economic Development Agency

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August 30  |  Blog  |   admin

We have recently launched a new web site for the Israeli Office of Paris Region Economic Development Agency.
The new website offers content in Hebrew on the Paris region and its commercial opportunities with news updates and upcoming events.

The web site covers a wide range of industries including hitech, cleantech, life sciences, complex systems and more.

See for yourself at: http://www.parisregion-agency.co.il/

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Lead Generation Campaigns- A short and efficient way to boost your sales

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May 21  |  Blog  |   admin

One of the most efficient ways to reach out to prospects in a new market is to perform a lead generation campaign. If you need to provide quality leads to your Sales Team quickly, nothing beats lead generation campaigns.

What is exactly a lead generation campaign and how to go about it?

1-Define your target audience: You need to define which market segments you would like to reach and within these segments, you need to define the organizations as well as the positions of the people you would like to reach.

2- Email lists. Now that you have defined your ideal target audience you need to select the right supplier that can reach out to this desired audience. You can try and buy databases but this is not always the best solution as you need to start segmenting them and it may also involve legal issues. You are better off contacting exhibitions organizers or media companies that have extensive email lists that are more targeted by far. In addition, this avoids legal constraints as the recipients have opted in to such mailing lists.

3-Content asset: you need to offer content that is valuable and attractive enough so your prospects will fill up a form to download it. The content can be industry information, a piece of software that will make their life easier, a special offer or even a salary survey. Don’t be afraid to get creative, as long the content is relevant and attractive to your specific audience.

4-The email cover letter: it has to be short, straight to the point and very professional. Remember if your audience is targeted, there is no need to try to sell your product in the cover letter. Let them go from the email to your landing pages.

5-The landing page: the landing page should be prepared especially for the email campaign and it has only one purpose: make visitors fill up a contact form. If you are unsure about your email letter or landing page, there are experts on such matters who will be be happy to help.

6-Lead handling: this is a delicate task on which your marketing and sales departments need to work hand in hand. A sales representative should contact a lead within 24 hours of receiving a form with the details of a prospect. If you don’t have the time or the resources to do so, then you should consider whether a lead generation campaign is the appropriate strategy for you.

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Marketing First is proud to be a partner of the France Israel Roadshow Event in Telecom and New Media organized conjointly by UBIFRANCE and the Paris Region Economic Development Agency.

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May 16  |  Blog  |   admin

logo Paris Region Development AgencyMarketing First is proud to be a partner of the France Israel Roadshow Event in Telecom and New Media organized conjointly by UBIFRANCE and the Paris Region Economic Development Agency.

The event will take place at the Carlton Hotel in Tel Aviv on May 22nd and will be divided in 2 parts.

The morning part will be dedicated to presentations by key leaders from the industry in France and Israel and the afternoon will be dedicated to B2B meetings.

UBIFRANCE
In partnership with PARIS REGION ECONOMIC DEVELOPMENT AGENCY
is pleased to invite you to a

FRANCE-ISRAEL ROADSHOW EVENT
IN TELECOM & NEW MEDIA
Hosted by the Ambassador of France in Israel, Christophe Bigot
at the Carlton Hotel, Tel Aviv
Tuesday, May 22nd at 9:00 – 18:00
Program
9:00-9:30 Opening & Greetings
- The Ambassador of France in Israel, Christophe Bigot
- The Director General of the Ministry of Communications in Israel, Eden Bar Tal
9:30-10:00 Conference presentations by key-leaders from the industry in France and Israel
- Stephan Oliel, General Manager of Colorado Advertising
- Michael Golan, CEO of Golan Telecom
10:00-11:00 Elevator pitch by the French companies of the delegation
11:00-11:30 Coffee-break
11:30-12:30 Panel discussion on “Raising funds in France for Israeli companies”
12:30-14:00 Networking lunch
14:00-18:00 B2B Meetings with French companies *
Limited number of places

* For registration and meetings requests, please contact us or contact UBIFRANCE in Israel

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bSolar, a manufacturer of breakthrough solar panel chooses Marketing First as marketing services provider

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April 8  |  Blog  |   admin

bSolar logoMarketing First is collaborating with bSolar and is responsible for all PR and media efforts on behalf of bSolar in Germany

bSolar produces bifacial photovoltaic (PV) crystalline silicon solar cells that significantly increase electricity production. bSolar is headed by an execution-oriented management team with a proven track record in the electronics industry and employs around 50 people in its headquarters in Israel and production plant in Heilbronn, Germany.

bSolar will be showcasing its revolutionary bifacial cells at the Intersolar Europe in Munich from June 14th – 16th.

For all media inquiries, contact us.

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Pilat Media Accelerates Availability of Catch-Up TV Offerings with New Automated Scheduling Tools

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April 5  |  Blog  |   admin

logo Pilat MediaLONDON — April 3, 2012 — Pilat Media Global plc (AIM: PGB), a leading supplier of business management software to the media industry, today announced that its flagship Integrated Broadcast Management System (IBMS) has been enhanced with a powerful set of new features for catch-up TV services. The new tools enable broadcasters to accelerate the availability of catch-up TV offerings across multiple delivery platforms and devices through advanced scheduling automation.

“Catch-up or replay TV services are becoming more popular as viewers demand the ability to watch their favorite shows on their own schedule, and on the devices of their choice. Our broadcasting customers have been asking for a more efficient and cost-effective means of scheduling and managing these services,” said Avi Engel, CEO of Pilat Media. “Whereas the scheduling of catch-up TV previously required operators to individually identify programs for the service and then manually create a catch-up slot on the schedule for each program, these new features take advantage of the built-in workflow configuration tools in IBMS to provide a new level of automation and control.”

With the new catch-up functionality, the IBMS:OnDemand add-on module links linear schedules to catch-up schedules and applies rights-aware business rules to determine which programs have catch-up rights. IBMS then automatically creates a catch-up offer based on the rights and additional criteria defined by the broadcaster. For instance, a program’s rights might specify that only a certain number of episodes within a season can be made available for catch-up, and only on certain platforms…and the broadcaster has determined that the offer will be available for the week following the original broadcast. IBMS therefore takes into account all variations in rights, scheduling parameters, and delivery platforms for multiple catch-up services.

“The new catch-up features are just one more example of how broadcasters can use IBMS to schedule both linear and on-demand programs all within a single system — even for a highly complex array of offerings,” said Engel. “In addition to the new efficiencies and cost savings that come with automating formerly manual scheduling tasks, IBMS helps broadcasters to better monetize programs and develop new revenue streams through such services as catch-up and VOD.”

More information about the complete IBMS product family is available at www.pilatmedia.com.

###

About Pilat Media

Pilat Media Global plc (AIM: PGB) develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services.

More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers.

More information is available at www.pilatmedia.com.

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Pilat Media and Lake 5 Media to Partner on Advanced Ratings Analytics for Ad Sales Professionals

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April 3  |  Blog  |   admin

logo Pilat MediaTargeted to Media Sales and Research Professionals, Integration Combines Pilat IBMS Ad Sales Management Software with Lake 5 Media’s Advanced Analytics Software to Increase Revenues of Broadcast Sales Campaigns

NEW YORK — March 27, 2012 — Pilat Media Global plc [AIM: PGB], a leading supplier of business management software to the media industry, today announced a strategic partnership with Lake 5 Media to provide advanced business analytics to media sales and research professionals. Through the integration of Pilat Media’s Integrated Broadcast Management System (IBMS) with Lake 5 Media’s media analytic software solution, the two companies are delivering the industry’s most powerful capabilities for planning, forecasting, and maximizing the revenue of broadcast sales campaigns.

“At Pilat Media, we’re committed to helping our customers squeeze maximum profits out of every campaign, and that means creating new and innovative opportunities for media companies to evaluate the effectiveness of sales campaigns,” said Avi Engel, CEO, Pilat Media. “This new partnership with Lake 5 Media is the latest example, combining the industry-leading campaign management features of IBMS with Lake 5’s best-of-breed deal delivery and performance management tools.”

Through the partnership with Lake 5 Media, Pilat Media will offer a set of progressive audience delivery reporting and management capabilities. Currently, Pilat Media’s IBMS Sales supports data from several audience research companies including AGB and Nielsen – with the ability to import ratings estimates and actuals to feed into the rate card creation process and support proposal generation. The new integration with Lake 5 Media makes ratings information available in IBMS for viewing at the campaign, deal, order and unit levels. Sales teams for each channel will be able to leverage the ratings information to build campaign packages for different programs based on demographics, and sales managers can then evaluate the performance of their teams to ensure they get top dollar for every package. Sales and research professionals will be able to view delivery results (actual versus estimates) while the campaign is in flight.

“As the leading provider of business management software for today’s’ complex multi-channel, multi-platform media operations, Pilat Media is the ideal partner to extend the advanced analytics and data mining capabilities of the Lake 5 Media solution,” said Matt Bostock, CEO, Lake 5. “Together, we’re able to integrate the sales estimation process with advanced delivery management to help media buyers and sellers maximize the potential of each campaign.”

The Lake 5 Media platform will provide a flexible reporting hierarchy and structure for analyzing complex deal arrangements with agencies, supported by all industry-standard Nielsen ratings methods, data streams, and calculation methods. Robust audience delivery reporting tools will monitor deal performance down to the most granular unit levels across all audience metrics.

In addition, Pilat Media’s business intelligence tool, IBMS: Intelligence, will further expand on ratings capabilities by allowing for in-depth analysis of ratings data in relation to desired and relevant reports – agency, advertiser, program, demographic, etc. in relation to ratings, gross ratings points, cost per point and cost per thousand analysis.

More information about the complete IBMS product family is available at www.pilatmedia.com.

About Lake 5 Media

Lake 5 Media is a media analytic software company. Lake 5 Media delivers a scalable software-as-a-service solution that provides both media buyers and sellers with pre- and post-buy data management and analytics.

The company is committed to providing our clients increased operational effectiveness and superior reaction time to the media markets via our suite of tools. Lake 5 Media’s offerings include media marketplace analysis tools, competitive analysis tools, optimization applications, media planning products as well as inventory management and allocation systems. For more information, visit www.lake5media.com.

About Pilat Media

Pilat Media Global plc (AIM: PGB) develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services.

More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Present your project and win 2 flight tickets to Futur En Seine Festival of Digital Life in Paris

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March 29  |  Blog  |   admin

logo Paris Region Development AgencyFutur-en-Seine is a 10 days festival on digital life and creativity organized by Cap Digital, a Parisian based competitive cluster dedicated to internet, new media and digital content.

It aims at being a showcase for digital technology and it will take place in Paris between June 14th and June 24th, the B2B part being focused between June 14th to 17th.

THE ISRAELI DELEGATION:
For the first time an Israeli delegation will have the opportunity to be part of this unique festival and to enjoy a demonstration space on the Innovation Village to present  innovative prototypes, products and services in the spirit of the event.

The Israel office of the Paris Region Economic Development Agency is pleased to announce a Call for projects as part of the preparations for “Futur en Seine” which prize will be a package consisting in:

- 2 return flights tickets to Paris

- Up to 2 x 5 nights accommodation at a tourist level hotel in Paris from June 13th to 17th

- Free entrance to Futur en Seine conferences,

- Free space to exhibit

This will be a unique opportunity for Israeli startups, companies and organizations to present their innovations in the heart of the Innovation Village as part of this special and important event gathering the various communities of the digital life (robotics, video games, animation, web, knowledge engineering, e-learning, …)

Futur en Seine festival of digital life in Paris

All the participating companies and organizations that will pass the pre-selection process will be entitled to present their product/solution as part of the Innovation Village during the Futur en Seine” festival.

For more details, CLICK HERE

http://futurenseineisrael.weebly.com/index.html

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Video clip from the branding conference organized by Marcom Mall

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March 12  |  Blog  |   admin

Marketing First hosted a panel during the branding conference organized by Marcom Mall in December 2011. Marcom Mall is a portal focusing on Marketing and Marcom resources.

We invite you to have a look at the video clip by clicking on the link below:

http://www.youtube.com/watch?v=pFA1SohizQY

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BBC World Service Adopts Pilat Media’s IBMS Distribution Module to Manage Complex Program Delivery

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February 22  |  Blog  |   admin

Bandwidth Management, Workflow Automation and Web-Integration Improve Efficiency for World Service’s Global Distribution Network Serving 2,500 Outlets

LONDON— February 21, 2012 — Pilat Media Global plc [AIM: PGB], a leading supplier of business management software to the media industry, today announced that BBC World Service has implemented a new Distribution Management Module for its installation of the Pilat Media Integrated Broadcast Management System (IBMS). In operation since November 2011, the new module enables the scheduling and distribution of radio programs to be performed more efficiently over the network’s multiple delivery platforms.

BBC World Service serves approximately 1,500 outlets carrying 250 distributed streams, each derived from 45 individual program streams each the equivalent of a distinct radio station. In 2005, BBC World Service chose IBMS to manage the complex task of scheduling the multiple individual program streams, taking into account such factors as shared content, variations according to regional factors, time zone differences, and delivery methods.

The latest phase of BBC World Service’s IBMS installation, the Distribution Management module adds highly sophisticated bandwidth management capabilities for the efficient use of the World Service distribution network. Distribution management becomes particularly crucial when late changes need to be made to a schedule and planners need to understand and control how the signal is routed from studio to listener, seeing the effect any change may have on other programming sharing the available bandwidth. The IBMS Distribution Management module also provides the means to understand the effect of introducing new programming content and extending or reducing coverage in a rapid manner to cater for events – either planned or unplanned – that require a realignment of distribution.

For example, the African Cup of Nations, for which the BBC has broadcast rights in Africa, requires the ability to plan complex variations to the normal schedule in advance and allow windows for last-minute changes.

“For several years, IBMS has been a fundamental part of our operation. The scheduling system plays an essential role in the World Service’s ability to manage a very large programming matrix with limited scheduling staff resources,” said Nigel Fry, Head of Distribution BBC Global News. ―And now, with the implementation of the Distribution Module, we are gaining a better understanding of how our programming can be more efficiently extended to all distribution outlets.”

Integration with the IBMS content scheduling system provides an instant display of how any scheduled programme will be distributed over the various switched streams. Operation is facilitated with an easy to understand graphical view of the schedules, colour-coded by language service with a representation of bandwidth use in graph form, and warnings if available bandwidth is about to be exceeded. The module allows planners to run what-if scenarios for schedule alterations and features data interfaces to several external World Service resources, including the satellite distribution system and the shortwave planning system.

IBMS feeds information from the Distribution Module to the BBC World Service website’s listings pages so that listeners can understand what they can hear and when, and on what platforms and frequencies. The IBMS system also provides the programme synopsis to the listings pages.

“Since its inception in 1932, BBC World Service has been one of the great pillars of the global broadcasting landscape. Our ongoing partnership with BBC World Service is a sterling example of IBMS’s ability to streamline management of even the most complex media operations, and a powerful testament to our two organizations working together to bring our customers the best possible broadcast experience,” said Avi Engel, CEO of Pilat Media.”

About BBC World Service
BBC World Service is an international multimedia broadcaster, delivering a wide range of language and regional services on radio, TV, online and via wireless handheld devices. It uses multiple platforms to reach its weekly audience of 166 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbcworldservice.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, Chello DMC, Sky Italia, Media General, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Marketing First secures an additional client in the clean tech industry

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February 8  |  Blog  |   admin

Innosave logoWe are happy to announce that Marketing First was chosen as a provider of marketing support to a new client from the cleantech sector – InnoSave  Energy Saving Technology.

InnoSave is a clean-tech provider of cutting edge energy savings solutions, enabling companies worldwide to reduce their energy consumption, improve overall efficiency and as a result – dramatically increase profits.

InnoSave’s revolutionary patent pending energy saving drive for industrial and commercial electric motors - The “ESMD” offers unparalleled financial, operational and environmental advantages and a rapid ROI.

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Global Media and Entertainment Company Adopts Pilat Media’s MediaPro Airtime Sales System Across Europe

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February 8  |  Blog  |   admin

Pan-European Standardization Will Improve Control and Understanding
of Local and Regional Ad Sales Activities

LONDON — Feb. 7, 2012 — Pilat Media Global plc [AIM: PGB] today announced that a prominent global media and entertainment company has gone live with its MediaPro airtime sales solution. The company has rolled out MediaPro most recently to its Spain division, joining its Benelux offices and London headquarters which coordinates its central and eastern Europe ad sales operations. MediaPro will eventually be used in nine regions across Europe for planning and managing inventory, pricing strategies, and sales bookings for all commercial airtime.

The media and entertainment company’s move to MediaPro is a significant step in its efforts to standardize all of its European operations on a single advertising sales platform, with the goal of having centralized reporting and a unified view into sales activities across all of the territories – while at the same time addressing the variations of the local sales markets.

The Spain division is now using MediaPro for channels in Spain and Portugal — managing and automating all of the division’s processes for proposing campaigns to clients, offering pricing and discounts tailored to the local markets, booking spots, managing contracts, and reconciling accounts once the commercials have run. Based on its success in Spain and other European offices, the media and entertainment company is planning the next MediaPro roll out to the Nordic region.

“This adoption of MediaPro by this high profile media and entertainment company is just the latest example of how the solution is rapidly becoming the standard for economical and efficient airtime ad sales management. The company chose MediaPro based on our extensive installed base in Europe and our deep knowledge of the various local markets — including how sales methodologies vary from country to country,” said Herman Maat, general manager MediaPro Division, Pilat Media. “Another reason the company is standardising on MediaPro is our ability to very quickly develop a highly tailored solution to meet the specific requirements of its different subsidiaries.”

MediaPro is a powerful, intuitive advertising sales solution, developed in collaboration with leading media sales organisations and used for more than 10 years by major broadcasting companies and high profile sales houses. MediaPro is designed to help implement various sales strategies responding to specific market and commercial requirements, enhancing the service provided to media buyers while automating back office operations. Although compact and economical, MediaPro provides a wide gamut of features including comprehensive customer management capabilities, powerful tracking facilities to define and maintain the product advertising tree, and linkage of all the variables associated with deals and campaigns to ensure that they are implemented in compliance with agreed terms and constraints. Full reporting and ready integration with systems for CRM, scheduling, ratings, and finance management help make MediaPro an essential business tool for busy agencies and broadcasters.

With its open architecture allowing ready interfacing with third-party systems and its modular configuration enabling easy adaption for television, radio, and cross-channel campaigns, MediaPro also delivers low cost of ownership. Based on core Microsoft® technologies and utilizing an industry-standard SQL server database, MediaPro provides extensive capabilities for Web deployment, data analysis services, and interchange.

More information about Pilat Media’s MediaPro and its IBMS product family is available at www.pilatmedia.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Marketing First is collaborating with the Paris Region Development Agency

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January 29  |  Blog  |   admin

logo Paris Region Development AgencyMarketing First is collaborating with the Paris Region Development Agency and is supporting its marketing and business development efforts in the Israeli market.

The Agency’s main goal is to create value for the Paris Region by helping Parisian companies to create international partnerships and assisting international companies to establish a presence in the Paris region.
The Agency has recently established an office in Tel Aviv to assist Israeli companies that would like:
1-Develop a technological partnership with a Parisian counterpart
2-Set up an activity or develop a presence in the Paris region and benefit from the numerous advantages the Region has to offer

The Paris Region is characterized by a high level of creativity and innovation due to a combination of dynamic ecosystems (big companies, universities, starts ups, vibrant artistic scene) and a tradition of excellence and perfectionism.

If you are a technology company and you are interested in meeting the Agency’s official representative, please contact us and we will be happy to set up a meeting with you.

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Globosat Goes Live With Pilat Media’s IBMS to Manage Entire 32-Channel Lineup

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January 26  |  Blog  |   admin

logo Pilat MediLatin America’s Largest Pay-TV Provider Replaces Internal Legacy Systems With IBMS to Manage Content  Acquisition, Planning, Scheduling, and Media


LONDON — Jan. 10, 2012 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced that Globosat has gone live with its network-wide installation of Pilat Media’s Integrated Broadcast Management System (IBMS).

Globosat, a Globo Organizations company, is the largest pay-TV content provider in Latin America and the market leader in Brazil for multichannel cable and satellite programming. On Dec. 1, 2011, Globosat switched its entire 32-channel lineup to IBMS Content, a centralized, future-proof system that manages and integrates content acquisition and planning, scheduling and playout of media assets, as well as content inventory and rights management for the world’s top media companies. IBMS replaces a set of internally developed systems that had been handling Globosat’s content acquisition and scheduling for more than 15 years.

“After many years of using our own internal systems, it was time to move our company, with its over 400 users, to a standards-compliant solution that could combine all of our different content processes into a single, unified, platform,” said Manuel Belmar, CFO of Globosat Programadora Ltda. “To begin preparing for some major sporting events which will be broadcast from Brazil — namely the 2014 World Cup and the 2016 Summer Games — we took the approach of going live with all 32 channels simultaneously. This overnight ‘big bang’ conversion has performed flawlessly and given us the confidence that we’ve chosen the ideal platform to manage all programming today and to accelerate the launch of new channels and services.”

In this first phase of the IBMS deployment, the system takes over the content acquisition and scheduling functions as well as media management for all of Globosat’s linear cable and satellite channels. In addition IBMS manages contracts, licensing, and rights for the music accompanying Globosat programming, ensuring that all music is used according to negotiated rights and that all contracts are designed for maximum cost-effectiveness. As a key component of Globosat’s business, IBMS is tightly integrated with Globosat’s third-party advertising, sales, and finance systems to provide a seamless process for ad scheduling, playout, and final billing.

“Globosat’s selection of Pilat Media, after many years of relying on its own custom systems, is a validation of IBMS’s ability to unify and transform many critical functions within a media operation. As the leading player in the Brazilian entertainment industry, Globosat offers a powerful beachhead for Pilat Media in the South American market and a bellwether for our continued expansion in the region,” said Avi Engel, CEO of Pilat Media.

About Globosat
With 32 channels and more than 1,000 employees, Globosat is the largest pay-TV provider in Latin America and the market leader in Brazil. Its audience comprises 30 million viewers distributed among more than 10.5 million households in the country. For more information, visit http://canaisglobosat.globo.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, Chello DMC, Sky Italia Media General, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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EVIDA APPOINTS DAVID ROBERTS AS EXECUTIVE CHAIRMAN

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January 26  |  Blog  |   admin

Appointment of Industry Leader to Spearhead Growth of Core Business and Launch Innovative and Complementary New Businesses

Logo Evida: The power of Electric VehiclesCoventry, United Kingdom, 17 November 2011 – Following the commencement of large-scale battery pack production for its customer, Mia Electric, and to support a robust pipeline of deals, Evida Power, Ltd., a leading designer and manufacturer of lithium-ion battery packs for electric vehicles (EVs), has today announced the appointment of David Roberts as Executive Chairman of the Board. David’s appointment will support the management team’s efforts to capitalise on the growing demand for Evida’s products and services and to prepare the company for further expansion.

David joins Evida with a wealth of automotive experience gained during a highly distinguished career that has spanned more than 30 years, primarily in the manufacturing sector. David’s strong track record of achievement includes the successful turnaround of Chrysler UK and its sale to the PSA Group, and the development and implementation of a complete quality assurance strategy at Aston Martin. David has also served as executive chairman for a wide ranging portfolio of global companies including Parsons Peebles, GB Federal, Soda Club and the Trimite Group.
In his new role, David will be responsible for developing and implementing strategy, ensuring operational and production stability and optimisation of resources. The expansion of the leadership team comes in response to a growing demand from OEMs for Evida’s high quality and cost effective battery pack and integration solutions, and the company’s desire to expand its product portfolio and develop new businesses.

Harold Wiener, General Partner of Terra Partners, Israel’s premier clean energy venture capital fund and the lead investor in Evida, said: “David’s decision to devote his time to Evida is a strong vote of confidence in the company’s business model. His experience, knowledge and industry connections will be instrumental in sustaining the growth of Evida’s client and product portfolios, while driving greater efficiencies across the business.

” Commenting on his appointment, David Roberts said: “I am honoured to be appointed to the role of Executive Chairman of Evida. It is a privilege to become an integral part of an organisation that is setting new standards in EV battery production and technologies. Evida’s vision and current positioning present a tremendous growth opportunity and I am looking forward to providing leadership and tactical advice to the Board and the management team, and to reinforcing Evida’s position in the EV sector and its presence in key markets.”

David will also continue in his position of investment manager at Gemini Turnaround, a UK-based specialist situation recovery fund.

Furthermore, Evida has recently made two other senior appointments as it expands its technical and sales divisions. Robert Watson has joined in the role of Senior Engineer, following his work at Norwegian electric vehicle manufacturer, Think Global, and Nigel Vincent has joined Evida as Technical Sales Manager, bringing over 15 years of experience in the battery technology sector to his new position.
During an impressive 30-year career in the automotive profession, Robert Watson spearheaded several successful projects in various management roles, including a long period as Head of the Technical Department at the Society of Motor Manufacturers and Traders (SMMT), and as Vehicle Engineering Manager at Aston Martin Lagonda and Rolls Royce Motor Cars.
In his role as Sales Manager, Nigel Vincent will be responsible for driving further growth of the business in the UK and abroad. Nigel formerly held the position of Key Account Manager at Sanyo Component Europe, and more recently, served as Sales Manager for ABSL Power Solutions, where he supported lithium-ion cell and battery pack development for OEMs. His activity at ABSL saw him successfully win clients in new industries and diversify the business away from their traditional core markets.

Complementing the recent hires, Dr. Francois Wasservogel, the former EVP of Product Engineering at Renault, continues to serve on Evida’s Advisory Board. Dr. Wasservogel, a recognised figure in the automotive world, who has enjoyed over 35 years in the motoring industry, provides Evida with guidance on business issues,strategic partnerships and technology development, as well as access to his vast network of contacts.

Notes to Editors

About Evida
Evida designs, develops and manufactures high-quality and cost-effective lithium-ion battery packs for the electric vehicle (EV) market. Evida’s products are custom engineered to suit specific client needs and are delivered complete with battery management systems (BMS) and CAN integration. A portfolio company of Terra Venture Partners (www.terravp.com), Israel’s premier clean energy venture capital fund, Evida is a US-registered company with operations in Europe, Israel and China, and aspires to become a leading enabler of electric vehicles, providing battery pack design, EV integration services and customised financial solutions to enable the uptake of commercial electric fleets.
For more information on Evida, visit www.evida.com.


Media contacts

For further press information, images, and interview requests, please contact:

Simon Wittenberg E-mail: simon@vitispr.com Tel: +44 (0)7752 966167
Ranbir Sahota E-mail: ranbir@vitispr.com Tel: +44 (0)121 242 8048

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Marketing First Sponsors Branding Conference (Hebrew)

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November 22  |  Uncategorized  |   admin

הדרך למיתוג מוצלח

בתאריך 08.12.2011 יערך כנס מרקום שיעסוק באחד התהליכים התשתיתיים החשובים ביותר בתחום המרקום – מיתוג. הכנס יתקיים בוואהל סנטר, מתחם אוניברסיטת בר-אילן בין השעות 12:15-18:00. רצ”ב מפת הגעה

הכנס בהנחיית ליאור מנור, אינפוטיינר ומהנדס מחשבות יתמקד בנושאים המלווים את אנשי המרקום והשיווק בעת תהליך מיתוג:

• מתי חברות צריכות לעבור תהליך מיצוב ו/או מיתוג
• מהי אסטרטגית מותג? ומהי חווית מותג
• כיצד להיערך לתהליך מיתוג מובנה ומהם הכלים להצלחת תהליך מיתוג
• כיצד מתמודדים עם מותג כושל
• כיצד מטמיעים מותג חדש במדיה התקשורתית והדיגיטלית
• ניסיון ומסקנות לעתיד מתהליכי מיתוג בחברות בינלאומיות

תוכנית הכנס

12:15  התכנסות וכיבוד קל

13:00-13:10  דברי פתיחה – שלומית הרץ, מנכ”לית מרקום מול

13:10-13:20  חשיבה יצירתית – ליאור מנור, מהנדס מחשבות

13:20-14:00  ניהול חווית הלקוח על פי ערכי המותג – אלירון טובי, אסטרטג שיווקי ומומחה למיתוג

14:00-14:30  מהם התהליכים לבניית מותג מצליח וכיצד מתמודדים עם מותג כושל, דורון גולדנברג, מנכ”ל ובעלים פירמה חברה למיתוג

14:30-15:00  מיתוג בינלאומי אפקטיבי בסקטור הרפואי-טכנולוגי – דפנה כץ, דירקטור שיווק בינלאומי בחברת Syneron & Candela

הפסקה: 15 דקות

15:15-15:30 דברי ברכה ממרכז הכנסים וואהל סנטר

15:30-16:15 מלביא-טיימטק לסינריון – מסע המיתוג של חברה טכנולוגית מהמניעים ועד למסקנות – יצחקי קורן, סמנכ”ל שיווק, סינריון

16:15-16:45  מהו סיפור מסגרת וכיצד משתמשים בו בתהליך מיתוג ברשת – פרי לוי, מומחית לניהול מערכות יחסים בדיגיטל (לשעבר מנהלת תקשורת אינטראקטיבית ותוכן בשטראוס)

הפסקה 15 דקות

18:00 – 17:00 פאנל מקצועי בנושא מיתוג בהנחיית עינת אדר, Marketing First

מיכל גת, סמנכ”ל פיתוח עסקי חברת טיטאן
יהודה רזניקוב, מנכ”ל ומנהל קריאייטיב חברת רז גרופ
אדוארדו מיטלמן, מנכ”ל סטרטיגו

מיכל ישר-מיכאלי, מנהלת מרקום זיו האפט BDO
אולגה גורביץ, מנהלת מרקום קבוצת מר MER
רבקה רחמני, מנהלת שיווק VERINT

Marketing First is proud to collaborate with Fruition Investment House and Largilliere Finance in the organisation of their Paris RoadShow

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November 4  |  Blog  |   admin

The investors event will take place in Paris on Nov 24th 2011 and aims to present Israeli technology companies to the French financial institutions.
The investors are first rank investors from France, Belgium, Luxemburg and Switzerland.

If your company meets the criteria below:

  1. Management and or R&D in Israel
  2. Customers and or partners in the EU
  3. Profitable or at break-even point

please click on the link below and fill the application form

http://parisroadshow.fruitionltd.com/

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