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NEW: Our Company Profile is available for download

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September 21  |  Blog  |   admin

If you wish to download our company profile (in PDF), please click on the link below:

http://marketing-first.com/wp-content/uploads/2011/09/marketing-first-company-profile.pdf

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Pilat Media Launches New IBMS OmniCast Non-Linear Back-end Management System at IBC2011

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September 21  |  Blog  |   admin

New Platform Brings Centralized Control and Heightened Automation to
Managing Sophisticated Multi-Platform, Non-Linear Service Offerings

NEW YORK — Aug. 24, 2011 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced the launch of IBMS OmniCast. The latest version of Pilat Media’s industry-leading Integrated Broadcast Management System (IBMS), IBMS OmniCast is a back-end system that enables media organizations to schedule and manage sophisticated multi-platform, non-linear services such as video on demand (VOD), over-the-top (OTT) TV, and catch-up TV.

By combining highly efficient non-linear scheduling and programming, advanced workflow management tools, and powerful business analytics, IBMS OmniCast represents new opportunities for today’s media content owners and distributors who are looking to efficiently offer sophisticated on-demand multi-platform services.

“As viewer demand for non-linear services continues to rise, media companies can no longer rely on simple ‘me too’ VOD services. But today’s non-linear systems were not designed to address the operational complexity resulting from a plethora of content, services, and platforms,” said Avi Engel, CEO, Pilat Media. “Our new IBMS OmniCast addresses the twin challenges of differentiation and scalability by enabling media professionals to efficiently manage multiple, sophisticated VOD services across diverse delivery platforms from a single, centralized system.”

IBMS OmniCast includes many advanced features to handle the scheduling complexities of non-linear services. Through the IBMS media metadata repository, the operator can import the details of any content to be scheduled, including the relevant rights (if needed) for the platforms being serviced. Rich content catalogs derived from massive asset libraries are easily and automatically compiled by leveraging interfaces with external metadata systems. A powerful workflow orchestration module drives the content factory, serving as an integration hub for the preparation of all media required for each service. Other scheduling features include an on-demand planner to schedule offers with associated content and promos, and a robust dashboard module for accessing data and reports to support operational and business analysis which feed back into the planning process.

IBMS OmniCast is available immediately.

More information about IBMS OmniCast and the complete IBMS product family is available at www.pilatmedia.com.

# # #

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, Southern Cross, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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EVIDA HITS THE ROAD WITH ELECTRIC VEHICLE BATTERY PACK SOLUTIONS AT KEY LOW CARBON EVENTS

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August 22  |  Blog  |   admin

Coventry, UK, 17 August, 2011 – Evida Power, Ltd (www.evida.com), a leading designer and manufacturer of low cost and custom-designed lithium-iron phosphate (LiFePO4) battery packs for electric vehicles (EVs) will be exhibiting and speaking at a series of low carbon vehicle events during September and October 2011.

Evida will be showcasing its EV battery packs and client projects during its forthcoming UK & European tour. Senior Executives, including Jonathan Shine, Evida’s Vice President of Business Development and Co-founder, will be available for interview at the following locations:

Cenex Low Carbon Event/LCV2011

Rockingham Motor Circuit, UK

07 – 08 September, 2011

STAND: F3

Evida can be found at stand F3 at LCV2011, the UK’s leading conference, exhibition and ride-and-drive event for the motor industry and fleet operators investing in low carbon vehicles and technologies, and will be hosting its first fully homologated custom-designed battery pack in addition to a display of power and management solutions.

Jonathan Shine will present a session at 12:00 pm on 08 September, entitled “Sustainable Power in the Drive for Lower Carbon Emissions” in the Cenex Arena which will discuss how commercial fleets can adopt complete low carbon vehicle solutions without affecting business performance plus the role that electric power will play in the commercial vehicle sector as the combustion engine becomes less sustainable in the new eco-era.

EcoVelocity 2011

London, UK

09 – 11 September, 2011

STAND: 12

Senior Directors from Evida will be joining customer, Mia, on the first day of the inaugural EcoVelocity low carbon motor festival at Battersea Power Station, to talk about the new Mia Microbus model which is powered by Evida’s 8 kWh battery pack. Jonathan Shine and Nigel Vincent, Sales Manager for Evida, will be on-hand for interviews.

Low Carbon Expo 2011

Cardiff, Wales

16 September, 2011

Jonathan Shine will be taking to the stage at 11:45 am on 16 September during the seminar programme. His talk will be on the subject of electric vehicles and whether they are a commercially viable option for fleets.

Exhibitors at Low Carbon Expo 2011 will be showcasing energy-saving products and services as well as offering education and advice, interactive workshops and live demonstrations, while the Low Carbon Seminars will explore ideas to shape the low carbon economic future.

eCartec

Munich, Germany

18 – 21 October, 2011

Jonathan Shine will be available for interview at the 3rd International Trade Fair for Electric Mobility.

For all information, image, and interview requests with Jonathan Shine, Co-founder and Senior Vice President of Business Development, or Trevor Power, Chief Operating Officer, Evida, please contact:

Simon Wittenberg

Vitis PR

E-mail: simon@vitispr.com

Tel: +44 (0)7752 966167

Ranbir Sahota

Vitis PR

E-mail: ranbir@vitispr.com

Tel: +44 (0)121 242 8048

For more information on Evida, visit www.evida.com.

Pilat Media’s IBMS Selected by Chello DMC for Central and Eastern European Cable Network Expansion

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August 10  |  Blog  |   admin

Longtime Pilat Media Customer Bringing 17 Additional Channels Under Control of IBMS for Integrated, Unified Scheduling and Playout Management

NEW YORK — July 19, 2011 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced that Chellomedia’s Chello Digital Media Centre (DMC) will significantly expand its installation of Pilat Media’s Integrated Broadcast Management System (IBMS) to support 17 Chello DMC channels in Central and Eastern Europe (CEE). IBMS unites the 10 countries in the region under a single unified scheduling and media management platform for greater efficiencies, reduced costs, and increased revenue.

“Chello DMC has enjoyed a long-term relationship with Pilat, and IBMS has proved itself as a core and critical component in our operation. In fact, IBMS has been the leading system in our traffic and scheduling departments for 10 years, and it has withstood the test of time,” said Robin Kroes, vice president of commercial, operations, and corporate development at Chello DMC. “We look forward to working with Pilat Media to bring even further efficiencies to our Amsterdam-based operations and bring the same highly efficient playout and content delivery services to our facility in the dynamic Central and Eastern European market.”

The Chello DMC is one of Europe’s leading providers of multichannel playout, post-production, TV distribution, and content delivery services for local and global broadcasters and content owners. With the addition of CCE, IBMS will support 66 Chello DMC channel feeds covering 19 territories in 16 audio languages and 26 subtitled languages. Previously, Chello DMC channel groups for CEE (including Poland, Hungary, the Czech Republic, Slovakia, Romania, Croatia, Serbia, Montenegro, and Bosnia-Herzegovina) relied on at least five different media planning and scheduling systems with little or no integration between them. Now, all channel groups will be integrated and unified under the IBMS platform, with data from previous systems migrated into IBMS to provide a repository of historical input for business analysis and planning for future services. In addition, IBMS provides complete integration with the Chello DMC’s automation, media asset management, and other systems to provide seamless scheduling and management of media assets throughout the broadcast life cycle — from acquisition and ingest to post-production processing and transmission.

“As one of Europe’s most comprehensive media companies, Chello DMC is also one of the most sophisticated and innovative users of our IBMS system. The Chello DMC is a textbook example of how the advanced capabilities of IBMS Version 6, such as automated workflow management, can improve efficiencies, accelerate the launch of new channels and services, and ensure accurate, quality output for customers,” said Avi Engel, Pilat Media’s CEO. “We are honored to include Chello DMC in our top-tier client roster and are pleased to have been able to expand our relationship into additional strategic territories.”

More information about the complete IBMS product family is available at www.pilatmedia.com.

# # #

About Chello DMC

Chello DMC is one of Europe’s leading providers of channel playout services, TV distribution, and content delivery for new media applications. The Amsterdam-based advanced digital media facility specializes in multilingual and multiplatform broadcasting in standard and high definition.

Chello DMC currently transmits more than 60 channels across continental Europe, the UK, Middle East, Asia, and South Africa with an offering including National Geographic Television, E! Entertainment, MGM, History Channel, Extreme Sports Channel, Zone Reality, Playboy, and others.

Chello DMC is owned by Chellomedia, the European content division of Liberty Global, Inc. and a leading international media company and distributor of channels, content, and video services.

For more information please visit www.chellodmc.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market, and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, Foxtel, Corus, Discovery, SABC, Chello DMC, the BBC, Media General, Sky Italia, ESPN Star Sports, TVNZ, and Southern Cross. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

Electric fleets: a commercial challenge

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August 9  |  Blog  |   admin

By: Jonathan Shine, Evida Power, Friday, July 29, 2011, AutomotiveWorld.com

Whilst the electric passenger car market is enjoying a period of exciting developments, the commercial electric vehicle (EV) segment lags far behind and remains in its infancy. There is a strong desire on the part of businesses to move to greener forms of mobility, and the need is very apparent. A shift to EVs not only enhances a company’s image and demonstrates its corporate and social responsibility towards the environment, but also puts it ahead of its competitors when bidding for important contracts.

There are also other undisputed advantages of moving away from fossil fuels. These include widespread government incentives, cost-effective vehicle maintenance (as there are fewer moving parts to maintain compared to a combustion engine), and, of course, the fuel costs of an electric vehicle are a fraction of the cost of diesel. Electric fleet vehicles are also able to operate without any noise or pollution disturbance in built-up urban areas, which in many instances would otherwise have restricted vehicle operation, thereby potentially enhancing profitability.

There is a strong desire on the part of businesses to move to greener forms of mobility, and the need is very apparent.

Despite the strong demand from fleet operators, such as logistics providers and local government authorities, the lack of availability of affordable models for this market is partly to blame for the delay in the growth of the zero-emission commercial vehicle sector. The EVs on sale today are expensive because they originate from conventional diesel road-going models (i.e. they have been retrofitted), and are built in very low volumes, meaning EV makers cannot benefit from economies of scale. Furthermore, they are often powered by costly battery packs, which are the consequence of expensive and lengthy research and development (R&D) programmes.

There is no single solution that will speed up the rate at which commercial EVs are adopted, but three factors will play a key role in allowing this segment of the motoring industry to begin to mature: the scope of future government incentives (which are currently heavily focused on passenger cars), affordable technologies and holistic solutions that support operational integrity and capex limitations. Businesses will equally have to change their approach by taking a “whole-life” vehicle view, as financial savings will be returned over the long term, rather than at the point of purchase.

There is no single solution that will speed up the rate at which commercial EVs are adopted, but three factors will play a key role in allowing this segment of the motoring industry to begin to mature.

Competitively-priced models, which give organisations a strong economic case to make the switch from diesel, will also emanate from an industry-wide solution through the collaboration of several technology providers like Evida, rather than being the result of one isolated cost-cutting innovation.

To realistically achieve this commercially viable alternative, the vehicles need to cost fleet customers at least 30% less than the price they are being asked to pay today. This can be achieved through being designed from the ground up as an EV, without the requirement for retrofitting, and through being built in larger volumes with more affordable battery packs, to be able to offer both attractive and significant cost reductions at source and on sale. More importantly, future zero-emission commercial models have to provide users with a high level of quality, proof of service and reliability.

The opinions expressed here are those of the author and do not necessarily reflect the positions of Automotive World Ltd.

Jonathan Shine is the Co-Founder and Vice President of Business Development at Evida Power Ltd.

Evida Power Ltd is a leading supplier of lithium-ion power systems, with operations in the USA, China, Israel, and the UK. The business prides itself on providing individually tailored solutions, built upon proven lithium-iron phosphate (LiFePO4) chemistry technology, and works with an array of clients, spanning from EV manufacturers to some of the world’s leading zero-emission projects. For more information about Evida Power, go to:http://www.evida.com/ or email info@evida.com

New Website for O.R.T.

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June 27  |  Uncategorized  |   admin

ORT Tech systems logo

O.R.T. is a software house which specializes in developing solutions based on SIM cards and smart cards. We wrote the content for a series of marketing materials, including company profile, solution brochures, and their website.

O.R.T. website was recently launched, take a look at: www.orttech.co.il

GoMidjets Wins Another IBM Recognition‎

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June 20  |  Blog, News  |   admin

June 6th, 2011. GoMidjets celebrates a new award – the IBM Champion Award. Mr. Tamir Gefen, CEO of GoMidjets has been recognized as an exceptional contributor to the IBM Rational community for his technical expertise and mentorship of others. The IBM Champion Award is now added to the IBM Beacon Award that GoMidjets won in 2010 for outstanding contribution to the developers’ community.

Tamir Gefen with Kristof Kloeckner – General Manager of IBM Rational‎

Tamir Gefen with Kristof Kloeckner – General Manager of IBM Rational‎

The awards recognize the company’s commitment to improve software development processes through useful configuration management (CM) and application life-cycle management (ALM) tools. GoMidjets was founded with the aim of assisting R&D Managers, ClearCase administrators, and Developers to reduce risks, work efficiently and solve real-life problems. To achieve these goals, the company offers a range of products and services to Rational ClearCase users.

Tamir Gefen, GoMidjets CEO said “I am thankful to our customers who nominated me for this prize. It makes me proud to see that we are delivering business value to customers and partners around the world. For me, it’s a pleasure to share the expertise we accumulated during years of hard work in this area, and be able to help others improve the efficiency and quality of their software development.”

About GoMidjets

GoMidjets provides products and services for application life-cycle management (ALM) and configuration management (CM) specializing in IBM Rational products , heterogeneous environments and cloud computing. All products and services are based on hands-on experience with innovative enterprises in a variety of sectors including aerospace, defense, telecom, banking, services, and electronics.

Why B2B public relations are important

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June 19  |  Blog  |   admin

In most businesses, having a great product or service is just the beginning. If customers and partners don’t know about your company’s offers then how can they buy? There are many instances where products and services sold by a company with a high profile have outsold lesser-known but (arguably) better competing products from less well-known brands.
Good B2B PR highlights a company’s achievements, expertise and leadership, reaching out to potential customers, partners, suppliers, investors and industry commentators.

Public relations techniques help increase the profile of your brand, helping your company to get noticed while your competitors’ get overlooked. In the B2B context, PR often works better than advertising or selling; helping to build good relationships.  A strong B2B PR agency can boost a company’s profile and credibility in the B2B marketplace, improving communications and contributing to overall business growth.

The importance of PR for B2B companies

The importance of PR for B2B companies

Influencing the influencers
Introducing your business to the specialist press and industry analysts is (in general) a good way to begin a B2B PR campaign. It is important to network and develop relationships with industry commentators – these could range from influential bloggers, to journalists and industry analysts. When building these relationships you (or your PR agency) should offer information that is of value to these influencers, usually in the form of unique content – news, opinion and insight that they can publish as well as offering access to leaders and experts within your business who usually don’t speak to the outside world.

From software to financial services, almost every industry has its own trade magazines and journals. Experienced B2B PR professionals know which media are the most influential and credible in the industry sectors they operate in and, crucially, how best to approach those journalists and editors. Having the right B2B PR expertise on board can be the difference that gets your company’s news published in an influential publication rather than one of your competitors.

Ranbir Sahota is a Director at Vitis PR, a B2B and technology PR agency.

Let’s meet at Cleantech 2011

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June 16  |  Blog, News  |   admin

We will be exhibiting at Cleantech 2011 and we will be happy to meet you there.
Come and see us at Booth 33.

Cleantech 2011 בקרו אותנו בתערוכה

http://www.mashovgroup.net/cleanTechEnglish/tabid/99/Default.aspx

EVIDA LAUNCHES PRODUCTION OF BATTERY PACKS FOR NEW MIA ELECTRIC MODELS

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June 9  |  Blog, News  |   admin

Logo Evida: The power of Electric Vehicles

Mia Electric vehicles powered by Evida battery packs
to be delivered to first fleet customers in Q3 of 2011.

Coventry, UK, 2 June 2011 – Evida Power, Ltd., www.evida.com, a leading designer and manufacturer of lithium-ion battery packs for electric vehicles (EVs),  is pleased to announce the commencement of manufacturing of full-specification homologated battery packs for the German and French electric vehicle maker, Mia Electric. The custom-designed lithium-iron phosphate 8 kWh energy systems will be used to power the automaker’s debut three and four-seater microbus models.

Evida has begun shipping the battery packs, which will be integrated within the vehicles on Mia Electric’s assembly line in Cerizay (France) from 1 June 2011. During the full-scale production programme, Evida will supply the automaker with up to 10,000 units per annum until 2016, and Mia’s first zero-emission city vehicles are scheduled to be delivered to municipal and commercial fleet operators in the third quarter of this year.

Evida previously announced a $250 million contract with Mia Electric, one of the largest deals in the EV sector to date, at the recent 2011 Geneva International Motor Show. Since then, the battery pack manufacturer’s workforce has grown to over twenty highly-experienced automotive engineers and supply chain managers across the organisation’s principal locations at their new European headquarters in Coventry (UK), as well as in its Chinese production facility and Israel satellite office. In addition, Evida has deployed engineering personnel to Mia’s French assembly plant in order to ensure the continued and seamless integration of the battery system within the Mia vehicles.

Commenting on the announcement, Trevor Power, Evida’s Chief Operating Officer explains, “The start of the volume manufacture of battery packs for Mia Electric is significant and signals a clear demonstration of our ability to offer customers a bespoke and cost effective solution which can be rapidly progressed from concept to production.”

“We have worked closely with Mia Electric to create a fully-integrated battery pack which provides the optimum balance of range, power, and cost to the end-user. Our cost-effective solution allows Mia to achieve a price point for its fully homologated EV that will enable it to achieve breakthrough sales volumes,” adds Mr Power.

Mr. Laurent Buffeteau, Managing Director of Mia Electric, says: “Evida’s battery technology lies at the heart of our forthcoming model range and has been custom designed to the specification of each of our vehicles. The launch of the production process is the result of the very successful and ongoing collaboration between both parties, and represents a major step forward in our desire to offer customers a practical and affordable zero-emission mobility solution.”

Notes to Editors

About Evida

Evida designs, develops and manufactures high-quality and cost-effective lithium-ion battery packs for the electric vehicle (EV) market. Evida’s products are custom engineered to suit specific client needs and are delivered complete with battery management systems (BMS) and CAN integration. A portfolio company of Terra Venture Partners (www.terravp.com), Israel’s premier clean energy venture capital fund, Evida is a US-registered company with operations in Europe, Israel and China, and aspires to become a leading enabler of electric vehicles, providing battery pack design, EV integration services and customised financial solutions to enable the uptake of commercial electric fleets. For more information on Evida, visit www.evida.com.

Media contacts

For further press information, images, and interview requests, please contact:

Ranbir Sahota

E-mail: ranbir@vitispr.com, www.vitispr.com

Tel: +44 (0)121 242 8048

Simon Wittenberg

E-mail: simon@vitispr.com

Tel: +44 (0)7752 966167

CDI Systems et Deswarte&partners en France signent un accord de partenariat

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May 26  |  Blog, News  |   admin

Deswarte&Partners est une société de conseil dans les domaines de la presse et l'éditionCDI Systems Logo

Lille le 12 Mai 2011
Deswarte&partners et CDI Systems ont signé un accord de partenariat pour introduire la plate-forme d’édition électronique NetIS™ sur le marché de la presse française. Deswarte & Partners une société de conseil française avait identifié depuis longtemps le besoin qu’ont les éditeurs d’avoir une plate-forme qui leur permettrait de vendre du contenu digital facilement tout en le protégeant.
“Nous cherchions une solution comme NetIS™ depuis des années” mentionne Antoine Deswarte, “nous avons très vite compris que NetIS™ est la seule plate-forme de publication électronique qui répond à tous les besoins de nos clients. Nous n’avons pu trouver nulle part sur le marché une plate-forme qui offre une telle force au niveau de la gestion des droits tout en permettant d’excellents classements sur Google”
“Les éditeurs de presse doivent effectuer une transition réussie du contenu imprimé au contenu digital”, précise le directeur marketing France de CDI, Rachel Kanat, “ils doivent progressivement passer d’un contenu imprimé à un contenu digital. Ils doivent aussi mettre en place des modèles de ventes qui complèteront leurs ventes hors ligne. NetIS™ offre des outils de commerce électronique qui permettent une myriade de scénarios de vente: Images incitatives et prévisualisation, achat de fichier unique, vente de produits dérivés contextuels au contenu, revenus publicitaires suite aux excellents classements sur Google.”
Nous sommes très heureux de collaborer avec Deswarte&partners ajoute le PDG de CDI, Itzhak Levit. “C’est une équipe très professionelle possédant une grande expérience dans le secteur de la presse. Ensemble, nous allons pouvoir présenter NetIS™ aux acteurs de la presse en France.”
Deswarte&partners va déjà présenter NetIS™ au prochain Congrès de la Presse Hebdomadaire Régionale” à Mulhouse le 26 et 27 Mai 2011.
A propos de Deswarte&partners

Deswarte&partners est une société indépendante de tous prestataires de la presse, nous nous positionnons aux côtés de nos clients éditeurs afin de les aider à faire les meilleurs choix stratégiques et opérationnels dans le respect d’une mise en oeuvre efficace et pérenne,
adaptée à leurs capacités financières.

A propos de CDI Systems et de NetIS™ la plate-forme d’édition électronique
La société CDI Systems est un acteur de premier plan dans les solutions destinées au marché de l’édition électronique. NetIS™ est le premier logiciel d’édition en ligne qui intègre des outils de DRM (Gestion des Droits Numériques), de WCM (Gestion de Contenu Web), de recherche documentaire et de commerce électronique dans un logiciel simple, uniforme et permettant la distribution et la vente sécurisées de contenu de qualité.
De nombreux éditeurs ainsi que des organisations prestigieuses comme l’EDQM (La Direction Européenne de la Qualité des Médicaments&Soins de Santé) ou Dun&Bradstreet utilisent NetIS™ pour gérer leur contenu numérique. Pour plus d’informations, consultez www.cdisys.com
Pour recevoir un complément d’informations
CDI Systems
Gedaliah Gurfein- Directeur technique de CDI Systems
Téléphone: +972 2 5870112
gedaliah@cdisys.com
Deswarte & Partners
Antoine Deswarte
Téléphone: +33 (0) 6 20 03 61 51
adeswarte@deswarteandpartners.com

EVIDA AND HALOIPT TO EXPLORE WIRELESS CHARGING OF ELECTRIC VEHICLES

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May 24  |  Blog  |   admin

Logo Evida: The power of Electric Vehicles
Joint study to evaluate commercial proposition of delivering 40,000 Inductive Power Transfer (IPT) systems over 5 years for an estimated value of 80 million Euros

Coventry, 23 May 2011 – Evida Power, Ltd., a leading designer and manufacturer of lithium-ion battery packs for electric vehicles (EVs), is pleased to announce that it has executed a Memorandum of Understanding with HaloIPT, the global leader in Inductive Power Transfer (IPT) systems for the wireless charging of electric vehicles. The agreement is part of Evida’s commitment to lead the growing EV market by providing true value to automakers and end customers through realistic and viable EV solutions and has an estimated value of 80 million Euros.

Unlike most of the existing EV charging systems which require the direct connection of a cable from the energy source to replenish a battery, the wire-free inductive system uses a strongly coupled magnetic resonance to transfer an immediate and highly efficient charge between a ground-based transmitting pad, on which the car is positioned, direct to a receiver pad located on the vehicle.

Under the agreement, Evida and HaloIPT will jointly undertake a study designed to explore the feasibility of the manufacture of 40,000 Induction Power Transfer systems over a five-year period, and the goal of the partners is to develop a long-term venture for deployment of the system. These systems are intended for supply as a specification option on a forthcoming electric car, for which sales are estimated to reach 70,000 units by 2015.

The Memorandum of Understanding brings together a team of experts from both Evida and HaloIPT, who will evaluate the commercial viability and unit cost of the IPT system relative to the proposed build volumes, as well as cooperate to further develop the system and its technology. This will include the definition of the most effective manufacturing processes and supply chain network structure, production schedule, as well as the preferred assembly location. Both organisations will equally examine the scope of civil engineering required to integrate the innovative wireless charging infrastructure in the urban environment.

Furthermore, the companies will together establish the optimum level of power to be delivered to the vehicle whilst also looking to develop a greater understanding of the communication and packaging implications resulting from the adoption of IPT technology.

Commenting on the agreement with HaloIPT, Jonathan Shine, Evida’s Co-founder and VP of Business Development stated: “We are delighted to be collaborating with a world-renowned pioneer of revolutionary wireless charging systems. This will not only enable the sharing of complementary expertise, but will, in turn, provide our business with a significant opportunity to extend our current product offering beyond the supply and integration of battery packs, and supply the very latest wireless technology to our client base going forward.”

Dr Anthony Thomson, CEO of HaloIPT said: “Through the Memorandum of Understanding with Evida we will be able to expand production and move into high volume sales. We will be working closely with Evida to develop a solution which will give EV manufacturers a more convenient, efficient, user-friendly alternative to the existing plug-in charging infrastructure.”

- ENDS -

Notes to Editors

About Evida

Evida designs, develops and manufactures high-quality and cost-effective lithium-ion battery packs for the electric vehicle (EV) market. Evida’s products are custom engineered to suit specific client needs and are delivered complete with battery management systems (BMS) and CAN integration. A portfolio company of Terra Venture Partners (www.terravp.com), Israel’s premier clean energy venture capital fund, Evida is a US-registered company with operations in Europe, Israel and China, and aspires to become a leading enabler of electric vehicles, providing battery pack design, EV integration services and customised financial solutions to enable the uptake of commercial electric fleets. For more information on Evida, visit www.evida.com.

About HaloIPT

HaloIPT is a UK-based technology development company specialising in public and private transportation. The company was founded in 2010 by research and development commercialisation company UniServices, Trans Tasman Commercialisation Fund (TTCF) and by the global design consultancy Arup. HaloIPT owns the rights to the intellectual property behind its wireless charging technology: providing stationary and dynamic in-motion charging for electric vehicles, lowering costs and improving usability. HaloIPT’s CEO, Dr Anthony Thomson, has brought together a team of experts in IPT technology from around the world to develop the commercial application of wireless charging.  For more information, please visit www.haloipt.com or email haloipt@epochpr.com.

Media contacts

For further press information, images, and interview requests, please contact:

Ranbir Sahota

E-mail: ranbir@vitispr.com

Tel: +44 (0)121 242 8048

Simon Wittenberg

E-mail: simon@vitispr.com

Tel: +44 (0)7752 966167

HaloIPT PR

Sarah Mulder/Helen Fitzhugh

Tel: +44 (0)207 401 8001

CDI Systems and Deswarte&partners in France sign a partnership agreement

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May 20  |  Blog  |   admin

CDI Systems Logo

Logo Deswarte&Partners English

Deswarte & Partners and CDI Systems have partnered to bring NetIS™ technology into the press publishing market in France. Deswarte & Partners, a French consulting company, have identified a great need of press publishers to have a platform that allows them to sell content over the Internet in both a carefully protected and easily managed format.

“We were looking for a solution such as NetIS for years,” quoted Antoine Deswarte, “we quickly understood that NetIS is the only e-publishing platform that puts all of our client’s needs under one roof. Being able to support a strong DRM and yet at the same time generate top SEO ratings is nowhere to be found in this market except with NetIS.”

“Press publishers need to achieve a successful transition from print to digital,” said CDI’s marketing manager in France, Rachel Kanat, “press publishers need to migrate their content from print to digital. They also need to build successful sales models that will complement their offline sales. NetIS offers e-commerce tools enabling the publisher to market products in a myriad of smart sales scenarios; “Try before you buy” (teasers & previews), Single file purchase, content contextual product sales, pay per use based on time or volume, pre payments and micro payments, advertisements revenues generating from NetIS’ SEO capabilities

“We are delighted to collaborate with Deswarte&partners,” shared CDI’s CEO Itzhak Levit. “Their team includes very experienced professionals from the press industry. This will enable us to introduce together NetIS to the press publishers industry in France.”

Deswarte&partners will already demonstrate NetIS at the upcoming “Congrès de la Presse Hebdomadaire Régionale” in Mulhouse on May 26 and 27, 2011.
Deswarte&partners is a private consulting company offering press publishers a wide series of strategic and operational services. These services allow the publishers to experience long term growth while respecting their objectives and budgets.

About CDI Systems and NetIS™ e-Publishing Platform

CDI Systems is a private high-tech company founded in 1992, headquartered in Jerusalem, Israel. CDI focuses on the development of a unique and innovative online publishing platform – NetIS™, the company has successfully deployed scores of solutions for the Internet, Intranet, Mobile Internet, DVD/CD-ROMs, tablets and eReader devices.

Deployments range from global giants such as Dun & Bradstreet from Japan to the United States, government contracts, the European Directorate for the Quality of Medicines & Healthcare (EDQM), to publishing houses. Please visit www.cdisys.com to learn more.

For more information

CDI Systems
Gedaliah Gurfein- COO of CDI Systems
Phone: +972 2 5870112
gedaliah@cdisys.com

Deswarte & Partners
Antoine Deswarte
Phone: +33 (0) 6 20 03 61 51
adeswarte@deswarteandpartners.com

Marketing applications for social networks

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November 20  |  Blog, News  |   admin

Social networks are blossoming and attracting a wide audience of users.Marketing on these networks is exciting but challenging due to the mass of information and users available.I believe we will see now more and more applications that are aiming to help us , marketeers, have an easier life marketing products or services on those networks.
I came across 2 applications that have the ambition to do so.
The first one called itweetlive works with Twitter (obviously)

http://itweetlive.com/

The second one called customer win focuses on Facebook

You can watch a short movie there
http://www.youtube.com/watch?v=IxvhYL1tLWM

Enjoy and please give me your comments

Prezi: the end of boring presentations

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October 20  |  Blog, News  |   admin

Today I would like to talk about a great presentation tool called Prezi.
All of us obviously know Power Point and have seen or heard endless presentations on Power Point. In the best scenario, the presenter was charismatic and with a good sense of humor so you didn’t fall asleep during the presentation. But in most cases, you found the presentation rather boring and found it hard to be concentrated till the end.
Well with Prezi, you can make a very enticing and catching presentation and increase the chances of keeping your audience concentrated till the end.
How does it work?
Prezi allows you to create a presentation that looks like story telling. Instead of boring slides with a lot of text, Prezi allows you to concentrate on your main messages and visuals and displays each part of the story with different effects making the whole result far more interactive.
As Prezi’s CEO says so well:
“Prezi is the best tool for showing relation and context just like on a map.”
Check it out for yourself by clicking on the URL below:

http://prezi.com/hgjm18z36h75/why-should-you-move-beyond-slides/

CPA web sites that combine professionalism with creativity

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October 1  |  Blog, News  |   admin

It is very hard for a CPA firm to establish a presence on the web.

Indeed it has to present the firm’s professionalism, seriousness and knowledge but together with that it has to show its USP (unique selling proposition) and try to differentiate itself from the zillions of other firms available out there. Tough job…

Here are a few ones that have managed to accomplish all of this and actually made me smile.

Philip Stein and Associates
http://www.pstein.com

Cassons
http://www.cassons.co.uk

Pay attention to the presentation of the partners under
http://www.cassons.co.uk/about/partners.html

DOAAR (Department of Accounting and Records.com)
http://www.doaar.com

Yahoo launches Yahoo clues

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September 20  |  Blog, News  |   admin

Yahoo recently launched a service called Yahoo Clues

The service aims at giving search information related to a specific keyword.

Try it there

http://clues.yahoo.com/#q1=yahoo%20fantasy%20football&q2=&ts=2

Google has a similar service called Google Trends that has been available for quite a while now.

http://www.google.com/trends

Analyzing your Google Analytics reports

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August 30  |  Blog, News  |   admin

if you are new to Google Analytics or even if you are an experienced user, it might be worth your while to go through the different videos available on their YouTube Channel.

I personally find it more appealing and somehow clearer to understand a certain topic by watching a video clip rather than going through paragraphs and paragraphs of text.

So here is the link below:

http://www.youtube.com/user/googleanalytics

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