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EVIDA HITS THE ROAD WITH ELECTRIC VEHICLE BATTERY PACK SOLUTIONS AT KEY LOW CARBON EVENTS

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August 22  |  Blog  |   admin

Coventry, UK, 17 August, 2011 – Evida Power, Ltd (www.evida.com), a leading designer and manufacturer of low cost and custom-designed lithium-iron phosphate (LiFePO4) battery packs for electric vehicles (EVs) will be exhibiting and speaking at a series of low carbon vehicle events during September and October 2011.

Evida will be showcasing its EV battery packs and client projects during its forthcoming UK & European tour. Senior Executives, including Jonathan Shine, Evida’s Vice President of Business Development and Co-founder, will be available for interview at the following locations:

Cenex Low Carbon Event/LCV2011

Rockingham Motor Circuit, UK

07 – 08 September, 2011

STAND: F3

Evida can be found at stand F3 at LCV2011, the UK’s leading conference, exhibition and ride-and-drive event for the motor industry and fleet operators investing in low carbon vehicles and technologies, and will be hosting its first fully homologated custom-designed battery pack in addition to a display of power and management solutions.

Jonathan Shine will present a session at 12:00 pm on 08 September, entitled “Sustainable Power in the Drive for Lower Carbon Emissions” in the Cenex Arena which will discuss how commercial fleets can adopt complete low carbon vehicle solutions without affecting business performance plus the role that electric power will play in the commercial vehicle sector as the combustion engine becomes less sustainable in the new eco-era.

EcoVelocity 2011

London, UK

09 – 11 September, 2011

STAND: 12

Senior Directors from Evida will be joining customer, Mia, on the first day of the inaugural EcoVelocity low carbon motor festival at Battersea Power Station, to talk about the new Mia Microbus model which is powered by Evida’s 8 kWh battery pack. Jonathan Shine and Nigel Vincent, Sales Manager for Evida, will be on-hand for interviews.

Low Carbon Expo 2011

Cardiff, Wales

16 September, 2011

Jonathan Shine will be taking to the stage at 11:45 am on 16 September during the seminar programme. His talk will be on the subject of electric vehicles and whether they are a commercially viable option for fleets.

Exhibitors at Low Carbon Expo 2011 will be showcasing energy-saving products and services as well as offering education and advice, interactive workshops and live demonstrations, while the Low Carbon Seminars will explore ideas to shape the low carbon economic future.

eCartec

Munich, Germany

18 – 21 October, 2011

Jonathan Shine will be available for interview at the 3rd International Trade Fair for Electric Mobility.

For all information, image, and interview requests with Jonathan Shine, Co-founder and Senior Vice President of Business Development, or Trevor Power, Chief Operating Officer, Evida, please contact:

Simon Wittenberg

Vitis PR

E-mail: simon@vitispr.com

Tel: +44 (0)7752 966167

Ranbir Sahota

Vitis PR

E-mail: ranbir@vitispr.com

Tel: +44 (0)121 242 8048

For more information on Evida, visit www.evida.com.

EVIDA LAUNCHES PRODUCTION OF BATTERY PACKS FOR NEW MIA ELECTRIC MODELS

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June 9  |  Blog, News  |   admin

Logo Evida: The power of Electric Vehicles

Mia Electric vehicles powered by Evida battery packs
to be delivered to first fleet customers in Q3 of 2011.

Coventry, UK, 2 June 2011 – Evida Power, Ltd., www.evida.com, a leading designer and manufacturer of lithium-ion battery packs for electric vehicles (EVs),  is pleased to announce the commencement of manufacturing of full-specification homologated battery packs for the German and French electric vehicle maker, Mia Electric. The custom-designed lithium-iron phosphate 8 kWh energy systems will be used to power the automaker’s debut three and four-seater microbus models.

Evida has begun shipping the battery packs, which will be integrated within the vehicles on Mia Electric’s assembly line in Cerizay (France) from 1 June 2011. During the full-scale production programme, Evida will supply the automaker with up to 10,000 units per annum until 2016, and Mia’s first zero-emission city vehicles are scheduled to be delivered to municipal and commercial fleet operators in the third quarter of this year.

Evida previously announced a $250 million contract with Mia Electric, one of the largest deals in the EV sector to date, at the recent 2011 Geneva International Motor Show. Since then, the battery pack manufacturer’s workforce has grown to over twenty highly-experienced automotive engineers and supply chain managers across the organisation’s principal locations at their new European headquarters in Coventry (UK), as well as in its Chinese production facility and Israel satellite office. In addition, Evida has deployed engineering personnel to Mia’s French assembly plant in order to ensure the continued and seamless integration of the battery system within the Mia vehicles.

Commenting on the announcement, Trevor Power, Evida’s Chief Operating Officer explains, “The start of the volume manufacture of battery packs for Mia Electric is significant and signals a clear demonstration of our ability to offer customers a bespoke and cost effective solution which can be rapidly progressed from concept to production.”

“We have worked closely with Mia Electric to create a fully-integrated battery pack which provides the optimum balance of range, power, and cost to the end-user. Our cost-effective solution allows Mia to achieve a price point for its fully homologated EV that will enable it to achieve breakthrough sales volumes,” adds Mr Power.

Mr. Laurent Buffeteau, Managing Director of Mia Electric, says: “Evida’s battery technology lies at the heart of our forthcoming model range and has been custom designed to the specification of each of our vehicles. The launch of the production process is the result of the very successful and ongoing collaboration between both parties, and represents a major step forward in our desire to offer customers a practical and affordable zero-emission mobility solution.”

Notes to Editors

About Evida

Evida designs, develops and manufactures high-quality and cost-effective lithium-ion battery packs for the electric vehicle (EV) market. Evida’s products are custom engineered to suit specific client needs and are delivered complete with battery management systems (BMS) and CAN integration. A portfolio company of Terra Venture Partners (www.terravp.com), Israel’s premier clean energy venture capital fund, Evida is a US-registered company with operations in Europe, Israel and China, and aspires to become a leading enabler of electric vehicles, providing battery pack design, EV integration services and customised financial solutions to enable the uptake of commercial electric fleets. For more information on Evida, visit www.evida.com.

Media contacts

For further press information, images, and interview requests, please contact:

Ranbir Sahota

E-mail: ranbir@vitispr.com, www.vitispr.com

Tel: +44 (0)121 242 8048

Simon Wittenberg

E-mail: simon@vitispr.com

Tel: +44 (0)7752 966167

7 Good Reasons to Outsource your Marketing

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June 3  |  Blog  |   admin

In today’s volatile markets, outsourcing allows companies to enjoy top-level expertise while maintaining a competitive edge. Outsourcing marketing services allows companies to carry out ambitious marketing initiatives without interrupting ongoing marketing work, while it allows startups and small companies to enjoy a highly professional service on a budget.

According to a 2012 research from Forrester, large tech companies outsource over 35% of their marketing functions in their continuing effort to get better results at a lower cost.

Here are some very good reasons why every CEO should consider outsourcing part of all of the company’s marketing activities:

  1. Marketing schedules are uneven. Hectic preparations for exhibitions, customer events or product launches are balanced by relatively quiet periods. By outsourcing work during busy times, companies allow their internal team to focus on core tasks and strategy, rather than working from one emergency to the next.
  2. Small companies often don’t need a full marketing department. With marketing outsourcing, even modest marketing investments can yield better results. If the company’s marketing plan does not call for a full time Marketing Manager, it can still enjoy the services of an experienced professional.
  3. Get results quickly. Dedicated marketing agencies have access to marketing resources and providers and can carry out marketing initiatives quickly and effectively.
  4. Make your marketing capacity fit your business phase. Outsourcing marketing can support rapid growth, or complement a smaller marketing team during a slump. Outsourcing delivers the flexibility that businesses need working in volatile markets.
  5. Diversity of talent. Marketing outsourcing can complement the skills and expertise of the in-house team with new specialties, market expertise, and different languages.
  6. Hiring good marketing people is difficult and choosing the right marketing professionals can be difficult for managers who specialize in other fields. Moreover, good marketing people know their value, i.e. they’re expensive to hire. Marketing outsourcing give you immediate access to top-notch marketers at a much smaller cost.
  7. Last but not least, outsourced marketing is more creative. Working on multiple projects and exposure to marketing strategies in different fields gets our creative juices flowing. Outsourcing marketing will bring a new perspective and fresh thinking into your company.

The benefits of marketing outsourcing change from one company to another, depending on strategy, the skills of in-house teams and target markets. CEOs and VPs of Marketing should consider what marketing functions can be outsourced to reduce costs and improve results.

Analyzing your Google Analytics reports

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August 30  |  Blog, News  |   admin

if you are new to Google Analytics or even if you are an experienced user, it might be worth your while to go through the different videos available on their YouTube Channel.

I personally find it more appealing and somehow clearer to understand a certain topic by watching a video clip rather than going through paragraphs and paragraphs of text.

So here is the link below:

http://www.youtube.com/user/googleanalytics

BBC World Service Adopts Pilat Media’s IBMS Distribution Module to Manage Complex Program Delivery

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February 22  |  Blog  |   admin

Bandwidth Management, Workflow Automation and Web-Integration Improve Efficiency for World Service’s Global Distribution Network Serving 2,500 Outlets

LONDON— February 21, 2012 — Pilat Media Global plc [AIM: PGB], a leading supplier of business management software to the media industry, today announced that BBC World Service has implemented a new Distribution Management Module for its installation of the Pilat Media Integrated Broadcast Management System (IBMS). In operation since November 2011, the new module enables the scheduling and distribution of radio programs to be performed more efficiently over the network’s multiple delivery platforms.

BBC World Service serves approximately 1,500 outlets carrying 250 distributed streams, each derived from 45 individual program streams each the equivalent of a distinct radio station. In 2005, BBC World Service chose IBMS to manage the complex task of scheduling the multiple individual program streams, taking into account such factors as shared content, variations according to regional factors, time zone differences, and delivery methods.

The latest phase of BBC World Service’s IBMS installation, the Distribution Management module adds highly sophisticated bandwidth management capabilities for the efficient use of the World Service distribution network. Distribution management becomes particularly crucial when late changes need to be made to a schedule and planners need to understand and control how the signal is routed from studio to listener, seeing the effect any change may have on other programming sharing the available bandwidth. The IBMS Distribution Management module also provides the means to understand the effect of introducing new programming content and extending or reducing coverage in a rapid manner to cater for events – either planned or unplanned – that require a realignment of distribution.

For example, the African Cup of Nations, for which the BBC has broadcast rights in Africa, requires the ability to plan complex variations to the normal schedule in advance and allow windows for last-minute changes.

“For several years, IBMS has been a fundamental part of our operation. The scheduling system plays an essential role in the World Service’s ability to manage a very large programming matrix with limited scheduling staff resources,” said Nigel Fry, Head of Distribution BBC Global News. ―And now, with the implementation of the Distribution Module, we are gaining a better understanding of how our programming can be more efficiently extended to all distribution outlets.”

Integration with the IBMS content scheduling system provides an instant display of how any scheduled programme will be distributed over the various switched streams. Operation is facilitated with an easy to understand graphical view of the schedules, colour-coded by language service with a representation of bandwidth use in graph form, and warnings if available bandwidth is about to be exceeded. The module allows planners to run what-if scenarios for schedule alterations and features data interfaces to several external World Service resources, including the satellite distribution system and the shortwave planning system.

IBMS feeds information from the Distribution Module to the BBC World Service website’s listings pages so that listeners can understand what they can hear and when, and on what platforms and frequencies. The IBMS system also provides the programme synopsis to the listings pages.

“Since its inception in 1932, BBC World Service has been one of the great pillars of the global broadcasting landscape. Our ongoing partnership with BBC World Service is a sterling example of IBMS’s ability to streamline management of even the most complex media operations, and a powerful testament to our two organizations working together to bring our customers the best possible broadcast experience,” said Avi Engel, CEO of Pilat Media.”

About BBC World Service
BBC World Service is an international multimedia broadcaster, delivering a wide range of language and regional services on radio, TV, online and via wireless handheld devices. It uses multiple platforms to reach its weekly audience of 166 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbcworldservice.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, Chello DMC, Sky Italia, Media General, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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bSolar, a manufacturer of breakthrough solar panel chooses Marketing First as marketing services provider

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April 8  |  Blog  |   admin

bSolar logoMarketing First is collaborating with bSolar and is responsible for all PR and media efforts on behalf of bSolar in Germany

bSolar produces bifacial photovoltaic (PV) crystalline silicon solar cells that significantly increase electricity production. bSolar is headed by an execution-oriented management team with a proven track record in the electronics industry and employs around 50 people in its headquarters in Israel and production plant in Heilbronn, Germany.

bSolar will be showcasing its revolutionary bifacial cells at the Intersolar Europe in Munich from June 14th – 16th.

For all media inquiries, contact us.

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CDI Systems and Deswarte&partners in France sign a partnership agreement

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May 20  |  Blog  |   admin

CDI Systems Logo

Logo Deswarte&Partners English

Deswarte & Partners and CDI Systems have partnered to bring NetIS™ technology into the press publishing market in France. Deswarte & Partners, a French consulting company, have identified a great need of press publishers to have a platform that allows them to sell content over the Internet in both a carefully protected and easily managed format.

“We were looking for a solution such as NetIS for years,” quoted Antoine Deswarte, “we quickly understood that NetIS is the only e-publishing platform that puts all of our client’s needs under one roof. Being able to support a strong DRM and yet at the same time generate top SEO ratings is nowhere to be found in this market except with NetIS.”

“Press publishers need to achieve a successful transition from print to digital,” said CDI’s marketing manager in France, Rachel Kanat, “press publishers need to migrate their content from print to digital. They also need to build successful sales models that will complement their offline sales. NetIS offers e-commerce tools enabling the publisher to market products in a myriad of smart sales scenarios; “Try before you buy” (teasers & previews), Single file purchase, content contextual product sales, pay per use based on time or volume, pre payments and micro payments, advertisements revenues generating from NetIS’ SEO capabilities

“We are delighted to collaborate with Deswarte&partners,” shared CDI’s CEO Itzhak Levit. “Their team includes very experienced professionals from the press industry. This will enable us to introduce together NetIS to the press publishers industry in France.”

Deswarte&partners will already demonstrate NetIS at the upcoming “Congrès de la Presse Hebdomadaire Régionale” in Mulhouse on May 26 and 27, 2011.
Deswarte&partners is a private consulting company offering press publishers a wide series of strategic and operational services. These services allow the publishers to experience long term growth while respecting their objectives and budgets.

About CDI Systems and NetIS™ e-Publishing Platform

CDI Systems is a private high-tech company founded in 1992, headquartered in Jerusalem, Israel. CDI focuses on the development of a unique and innovative online publishing platform – NetIS™, the company has successfully deployed scores of solutions for the Internet, Intranet, Mobile Internet, DVD/CD-ROMs, tablets and eReader devices.

Deployments range from global giants such as Dun & Bradstreet from Japan to the United States, government contracts, the European Directorate for the Quality of Medicines & Healthcare (EDQM), to publishing houses. Please visit www.cdisys.com to learn more.

For more information

CDI Systems
Gedaliah Gurfein- COO of CDI Systems
Phone: +972 2 5870112
gedaliah@cdisys.com

Deswarte & Partners
Antoine Deswarte
Phone: +33 (0) 6 20 03 61 51
adeswarte@deswarteandpartners.com

CDI Systems et Deswarte&partners en France signent un accord de partenariat

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May 26  |  Blog, News  |   admin

Deswarte&Partners est une société de conseil dans les domaines de la presse et l'éditionCDI Systems Logo

Lille le 12 Mai 2011
Deswarte&partners et CDI Systems ont signé un accord de partenariat pour introduire la plate-forme d’édition électronique NetIS™ sur le marché de la presse française. Deswarte & Partners une société de conseil française avait identifié depuis longtemps le besoin qu’ont les éditeurs d’avoir une plate-forme qui leur permettrait de vendre du contenu digital facilement tout en le protégeant.
“Nous cherchions une solution comme NetIS™ depuis des années” mentionne Antoine Deswarte, “nous avons très vite compris que NetIS™ est la seule plate-forme de publication électronique qui répond à tous les besoins de nos clients. Nous n’avons pu trouver nulle part sur le marché une plate-forme qui offre une telle force au niveau de la gestion des droits tout en permettant d’excellents classements sur Google”
“Les éditeurs de presse doivent effectuer une transition réussie du contenu imprimé au contenu digital”, précise le directeur marketing France de CDI, Rachel Kanat, “ils doivent progressivement passer d’un contenu imprimé à un contenu digital. Ils doivent aussi mettre en place des modèles de ventes qui complèteront leurs ventes hors ligne. NetIS™ offre des outils de commerce électronique qui permettent une myriade de scénarios de vente: Images incitatives et prévisualisation, achat de fichier unique, vente de produits dérivés contextuels au contenu, revenus publicitaires suite aux excellents classements sur Google.”
Nous sommes très heureux de collaborer avec Deswarte&partners ajoute le PDG de CDI, Itzhak Levit. “C’est une équipe très professionelle possédant une grande expérience dans le secteur de la presse. Ensemble, nous allons pouvoir présenter NetIS™ aux acteurs de la presse en France.”
Deswarte&partners va déjà présenter NetIS™ au prochain Congrès de la Presse Hebdomadaire Régionale” à Mulhouse le 26 et 27 Mai 2011.
A propos de Deswarte&partners

Deswarte&partners est une société indépendante de tous prestataires de la presse, nous nous positionnons aux côtés de nos clients éditeurs afin de les aider à faire les meilleurs choix stratégiques et opérationnels dans le respect d’une mise en oeuvre efficace et pérenne,
adaptée à leurs capacités financières.

A propos de CDI Systems et de NetIS™ la plate-forme d’édition électronique
La société CDI Systems est un acteur de premier plan dans les solutions destinées au marché de l’édition électronique. NetIS™ est le premier logiciel d’édition en ligne qui intègre des outils de DRM (Gestion des Droits Numériques), de WCM (Gestion de Contenu Web), de recherche documentaire et de commerce électronique dans un logiciel simple, uniforme et permettant la distribution et la vente sécurisées de contenu de qualité.
De nombreux éditeurs ainsi que des organisations prestigieuses comme l’EDQM (La Direction Européenne de la Qualité des Médicaments&Soins de Santé) ou Dun&Bradstreet utilisent NetIS™ pour gérer leur contenu numérique. Pour plus d’informations, consultez www.cdisys.com
Pour recevoir un complément d’informations
CDI Systems
Gedaliah Gurfein- Directeur technique de CDI Systems
Téléphone: +972 2 5870112
gedaliah@cdisys.com
Deswarte & Partners
Antoine Deswarte
Téléphone: +33 (0) 6 20 03 61 51
adeswarte@deswarteandpartners.com

CPA web sites that combine professionalism with creativity

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October 1  |  Blog, News  |   admin

It is very hard for a CPA firm to establish a presence on the web.

Indeed it has to present the firm’s professionalism, seriousness and knowledge but together with that it has to show its USP (unique selling proposition) and try to differentiate itself from the zillions of other firms available out there. Tough job…

Here are a few ones that have managed to accomplish all of this and actually made me smile.

Philip Stein and Associates
http://www.pstein.com

Cassons
http://www.cassons.co.uk

Pay attention to the presentation of the partners under
http://www.cassons.co.uk/about/partners.html

DOAAR (Department of Accounting and Records.com)
http://www.doaar.com

Electric fleets: a commercial challenge

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August 9  |  Blog  |   admin

By: Jonathan Shine, Evida Power, Friday, July 29, 2011, AutomotiveWorld.com

Whilst the electric passenger car market is enjoying a period of exciting developments, the commercial electric vehicle (EV) segment lags far behind and remains in its infancy. There is a strong desire on the part of businesses to move to greener forms of mobility, and the need is very apparent. A shift to EVs not only enhances a company’s image and demonstrates its corporate and social responsibility towards the environment, but also puts it ahead of its competitors when bidding for important contracts.

There are also other undisputed advantages of moving away from fossil fuels. These include widespread government incentives, cost-effective vehicle maintenance (as there are fewer moving parts to maintain compared to a combustion engine), and, of course, the fuel costs of an electric vehicle are a fraction of the cost of diesel. Electric fleet vehicles are also able to operate without any noise or pollution disturbance in built-up urban areas, which in many instances would otherwise have restricted vehicle operation, thereby potentially enhancing profitability.

There is a strong desire on the part of businesses to move to greener forms of mobility, and the need is very apparent.

Despite the strong demand from fleet operators, such as logistics providers and local government authorities, the lack of availability of affordable models for this market is partly to blame for the delay in the growth of the zero-emission commercial vehicle sector. The EVs on sale today are expensive because they originate from conventional diesel road-going models (i.e. they have been retrofitted), and are built in very low volumes, meaning EV makers cannot benefit from economies of scale. Furthermore, they are often powered by costly battery packs, which are the consequence of expensive and lengthy research and development (R&D) programmes.

There is no single solution that will speed up the rate at which commercial EVs are adopted, but three factors will play a key role in allowing this segment of the motoring industry to begin to mature: the scope of future government incentives (which are currently heavily focused on passenger cars), affordable technologies and holistic solutions that support operational integrity and capex limitations. Businesses will equally have to change their approach by taking a “whole-life” vehicle view, as financial savings will be returned over the long term, rather than at the point of purchase.

There is no single solution that will speed up the rate at which commercial EVs are adopted, but three factors will play a key role in allowing this segment of the motoring industry to begin to mature.

Competitively-priced models, which give organisations a strong economic case to make the switch from diesel, will also emanate from an industry-wide solution through the collaboration of several technology providers like Evida, rather than being the result of one isolated cost-cutting innovation.

To realistically achieve this commercially viable alternative, the vehicles need to cost fleet customers at least 30% less than the price they are being asked to pay today. This can be achieved through being designed from the ground up as an EV, without the requirement for retrofitting, and through being built in larger volumes with more affordable battery packs, to be able to offer both attractive and significant cost reductions at source and on sale. More importantly, future zero-emission commercial models have to provide users with a high level of quality, proof of service and reliability.

The opinions expressed here are those of the author and do not necessarily reflect the positions of Automotive World Ltd.

Jonathan Shine is the Co-Founder and Vice President of Business Development at Evida Power Ltd.

Evida Power Ltd is a leading supplier of lithium-ion power systems, with operations in the USA, China, Israel, and the UK. The business prides itself on providing individually tailored solutions, built upon proven lithium-iron phosphate (LiFePO4) chemistry technology, and works with an array of clients, spanning from EV manufacturers to some of the world’s leading zero-emission projects. For more information about Evida Power, go to:http://www.evida.com/ or email info@evida.com

EVIDA AND HALOIPT TO EXPLORE WIRELESS CHARGING OF ELECTRIC VEHICLES

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May 24  |  Blog  |   admin

Logo Evida: The power of Electric Vehicles
Joint study to evaluate commercial proposition of delivering 40,000 Inductive Power Transfer (IPT) systems over 5 years for an estimated value of 80 million Euros

Coventry, 23 May 2011 – Evida Power, Ltd., a leading designer and manufacturer of lithium-ion battery packs for electric vehicles (EVs), is pleased to announce that it has executed a Memorandum of Understanding with HaloIPT, the global leader in Inductive Power Transfer (IPT) systems for the wireless charging of electric vehicles. The agreement is part of Evida’s commitment to lead the growing EV market by providing true value to automakers and end customers through realistic and viable EV solutions and has an estimated value of 80 million Euros.

Unlike most of the existing EV charging systems which require the direct connection of a cable from the energy source to replenish a battery, the wire-free inductive system uses a strongly coupled magnetic resonance to transfer an immediate and highly efficient charge between a ground-based transmitting pad, on which the car is positioned, direct to a receiver pad located on the vehicle.

Under the agreement, Evida and HaloIPT will jointly undertake a study designed to explore the feasibility of the manufacture of 40,000 Induction Power Transfer systems over a five-year period, and the goal of the partners is to develop a long-term venture for deployment of the system. These systems are intended for supply as a specification option on a forthcoming electric car, for which sales are estimated to reach 70,000 units by 2015.

The Memorandum of Understanding brings together a team of experts from both Evida and HaloIPT, who will evaluate the commercial viability and unit cost of the IPT system relative to the proposed build volumes, as well as cooperate to further develop the system and its technology. This will include the definition of the most effective manufacturing processes and supply chain network structure, production schedule, as well as the preferred assembly location. Both organisations will equally examine the scope of civil engineering required to integrate the innovative wireless charging infrastructure in the urban environment.

Furthermore, the companies will together establish the optimum level of power to be delivered to the vehicle whilst also looking to develop a greater understanding of the communication and packaging implications resulting from the adoption of IPT technology.

Commenting on the agreement with HaloIPT, Jonathan Shine, Evida’s Co-founder and VP of Business Development stated: “We are delighted to be collaborating with a world-renowned pioneer of revolutionary wireless charging systems. This will not only enable the sharing of complementary expertise, but will, in turn, provide our business with a significant opportunity to extend our current product offering beyond the supply and integration of battery packs, and supply the very latest wireless technology to our client base going forward.”

Dr Anthony Thomson, CEO of HaloIPT said: “Through the Memorandum of Understanding with Evida we will be able to expand production and move into high volume sales. We will be working closely with Evida to develop a solution which will give EV manufacturers a more convenient, efficient, user-friendly alternative to the existing plug-in charging infrastructure.”

- ENDS -

Notes to Editors

About Evida

Evida designs, develops and manufactures high-quality and cost-effective lithium-ion battery packs for the electric vehicle (EV) market. Evida’s products are custom engineered to suit specific client needs and are delivered complete with battery management systems (BMS) and CAN integration. A portfolio company of Terra Venture Partners (www.terravp.com), Israel’s premier clean energy venture capital fund, Evida is a US-registered company with operations in Europe, Israel and China, and aspires to become a leading enabler of electric vehicles, providing battery pack design, EV integration services and customised financial solutions to enable the uptake of commercial electric fleets. For more information on Evida, visit www.evida.com.

About HaloIPT

HaloIPT is a UK-based technology development company specialising in public and private transportation. The company was founded in 2010 by research and development commercialisation company UniServices, Trans Tasman Commercialisation Fund (TTCF) and by the global design consultancy Arup. HaloIPT owns the rights to the intellectual property behind its wireless charging technology: providing stationary and dynamic in-motion charging for electric vehicles, lowering costs and improving usability. HaloIPT’s CEO, Dr Anthony Thomson, has brought together a team of experts in IPT technology from around the world to develop the commercial application of wireless charging.  For more information, please visit www.haloipt.com or email haloipt@epochpr.com.

Media contacts

For further press information, images, and interview requests, please contact:

Ranbir Sahota

E-mail: ranbir@vitispr.com

Tel: +44 (0)121 242 8048

Simon Wittenberg

E-mail: simon@vitispr.com

Tel: +44 (0)7752 966167

HaloIPT PR

Sarah Mulder/Helen Fitzhugh

Tel: +44 (0)207 401 8001

EVIDA APPOINTS DAVID ROBERTS AS EXECUTIVE CHAIRMAN

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January 26  |  Blog  |   admin

Appointment of Industry Leader to Spearhead Growth of Core Business and Launch Innovative and Complementary New Businesses

Logo Evida: The power of Electric VehiclesCoventry, United Kingdom, 17 November 2011 – Following the commencement of large-scale battery pack production for its customer, Mia Electric, and to support a robust pipeline of deals, Evida Power, Ltd., a leading designer and manufacturer of lithium-ion battery packs for electric vehicles (EVs), has today announced the appointment of David Roberts as Executive Chairman of the Board. David’s appointment will support the management team’s efforts to capitalise on the growing demand for Evida’s products and services and to prepare the company for further expansion.

David joins Evida with a wealth of automotive experience gained during a highly distinguished career that has spanned more than 30 years, primarily in the manufacturing sector. David’s strong track record of achievement includes the successful turnaround of Chrysler UK and its sale to the PSA Group, and the development and implementation of a complete quality assurance strategy at Aston Martin. David has also served as executive chairman for a wide ranging portfolio of global companies including Parsons Peebles, GB Federal, Soda Club and the Trimite Group.
In his new role, David will be responsible for developing and implementing strategy, ensuring operational and production stability and optimisation of resources. The expansion of the leadership team comes in response to a growing demand from OEMs for Evida’s high quality and cost effective battery pack and integration solutions, and the company’s desire to expand its product portfolio and develop new businesses.

Harold Wiener, General Partner of Terra Partners, Israel’s premier clean energy venture capital fund and the lead investor in Evida, said: “David’s decision to devote his time to Evida is a strong vote of confidence in the company’s business model. His experience, knowledge and industry connections will be instrumental in sustaining the growth of Evida’s client and product portfolios, while driving greater efficiencies across the business.

” Commenting on his appointment, David Roberts said: “I am honoured to be appointed to the role of Executive Chairman of Evida. It is a privilege to become an integral part of an organisation that is setting new standards in EV battery production and technologies. Evida’s vision and current positioning present a tremendous growth opportunity and I am looking forward to providing leadership and tactical advice to the Board and the management team, and to reinforcing Evida’s position in the EV sector and its presence in key markets.”

David will also continue in his position of investment manager at Gemini Turnaround, a UK-based specialist situation recovery fund.

Furthermore, Evida has recently made two other senior appointments as it expands its technical and sales divisions. Robert Watson has joined in the role of Senior Engineer, following his work at Norwegian electric vehicle manufacturer, Think Global, and Nigel Vincent has joined Evida as Technical Sales Manager, bringing over 15 years of experience in the battery technology sector to his new position.
During an impressive 30-year career in the automotive profession, Robert Watson spearheaded several successful projects in various management roles, including a long period as Head of the Technical Department at the Society of Motor Manufacturers and Traders (SMMT), and as Vehicle Engineering Manager at Aston Martin Lagonda and Rolls Royce Motor Cars.
In his role as Sales Manager, Nigel Vincent will be responsible for driving further growth of the business in the UK and abroad. Nigel formerly held the position of Key Account Manager at Sanyo Component Europe, and more recently, served as Sales Manager for ABSL Power Solutions, where he supported lithium-ion cell and battery pack development for OEMs. His activity at ABSL saw him successfully win clients in new industries and diversify the business away from their traditional core markets.

Complementing the recent hires, Dr. Francois Wasservogel, the former EVP of Product Engineering at Renault, continues to serve on Evida’s Advisory Board. Dr. Wasservogel, a recognised figure in the automotive world, who has enjoyed over 35 years in the motoring industry, provides Evida with guidance on business issues,strategic partnerships and technology development, as well as access to his vast network of contacts.

Notes to Editors

About Evida
Evida designs, develops and manufactures high-quality and cost-effective lithium-ion battery packs for the electric vehicle (EV) market. Evida’s products are custom engineered to suit specific client needs and are delivered complete with battery management systems (BMS) and CAN integration. A portfolio company of Terra Venture Partners (www.terravp.com), Israel’s premier clean energy venture capital fund, Evida is a US-registered company with operations in Europe, Israel and China, and aspires to become a leading enabler of electric vehicles, providing battery pack design, EV integration services and customised financial solutions to enable the uptake of commercial electric fleets.
For more information on Evida, visit www.evida.com.


Media contacts

For further press information, images, and interview requests, please contact:

Simon Wittenberg E-mail: simon@vitispr.com Tel: +44 (0)7752 966167
Ranbir Sahota E-mail: ranbir@vitispr.com Tel: +44 (0)121 242 8048

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Fibernet launches a new web site to cater for international markets

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August 18  |  Blog  |   admin

Fibernet is a leading developer, manufacturer and provider of cutting edge fiber-optic and electronic solutions. Fibernet is an expert in fiber optics and an established player on the Israeli market. As Fibernet is expanding its international operations, it required a new website to reflect the company’s current positioning. The website also reflects the company’s new branding and strategic direction.

Marketing First provided copywriting services for the different sections of the site and emphasized Fibernet’s uniqueness in each of the industries it services. It also advised on the site structure.

To view the new web site, click here
http://www.fibernet-tech.com/

To hire Marketing First for your next marketing writing assignment, click here

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Global Media and Entertainment Company Adopts Pilat Media’s MediaPro Airtime Sales System Across Europe

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February 8  |  Blog  |   admin

Pan-European Standardization Will Improve Control and Understanding
of Local and Regional Ad Sales Activities

LONDON — Feb. 7, 2012 — Pilat Media Global plc [AIM: PGB] today announced that a prominent global media and entertainment company has gone live with its MediaPro airtime sales solution. The company has rolled out MediaPro most recently to its Spain division, joining its Benelux offices and London headquarters which coordinates its central and eastern Europe ad sales operations. MediaPro will eventually be used in nine regions across Europe for planning and managing inventory, pricing strategies, and sales bookings for all commercial airtime.

The media and entertainment company’s move to MediaPro is a significant step in its efforts to standardize all of its European operations on a single advertising sales platform, with the goal of having centralized reporting and a unified view into sales activities across all of the territories – while at the same time addressing the variations of the local sales markets.

The Spain division is now using MediaPro for channels in Spain and Portugal — managing and automating all of the division’s processes for proposing campaigns to clients, offering pricing and discounts tailored to the local markets, booking spots, managing contracts, and reconciling accounts once the commercials have run. Based on its success in Spain and other European offices, the media and entertainment company is planning the next MediaPro roll out to the Nordic region.

“This adoption of MediaPro by this high profile media and entertainment company is just the latest example of how the solution is rapidly becoming the standard for economical and efficient airtime ad sales management. The company chose MediaPro based on our extensive installed base in Europe and our deep knowledge of the various local markets — including how sales methodologies vary from country to country,” said Herman Maat, general manager MediaPro Division, Pilat Media. “Another reason the company is standardising on MediaPro is our ability to very quickly develop a highly tailored solution to meet the specific requirements of its different subsidiaries.”

MediaPro is a powerful, intuitive advertising sales solution, developed in collaboration with leading media sales organisations and used for more than 10 years by major broadcasting companies and high profile sales houses. MediaPro is designed to help implement various sales strategies responding to specific market and commercial requirements, enhancing the service provided to media buyers while automating back office operations. Although compact and economical, MediaPro provides a wide gamut of features including comprehensive customer management capabilities, powerful tracking facilities to define and maintain the product advertising tree, and linkage of all the variables associated with deals and campaigns to ensure that they are implemented in compliance with agreed terms and constraints. Full reporting and ready integration with systems for CRM, scheduling, ratings, and finance management help make MediaPro an essential business tool for busy agencies and broadcasters.

With its open architecture allowing ready interfacing with third-party systems and its modular configuration enabling easy adaption for television, radio, and cross-channel campaigns, MediaPro also delivers low cost of ownership. Based on core Microsoft® technologies and utilizing an industry-standard SQL server database, MediaPro provides extensive capabilities for Web deployment, data analysis services, and interchange.

More information about Pilat Media’s MediaPro and its IBMS product family is available at www.pilatmedia.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Globosat Goes Live With Pilat Media’s IBMS to Manage Entire 32-Channel Lineup

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January 26  |  Blog  |   admin

logo Pilat MediLatin America’s Largest Pay-TV Provider Replaces Internal Legacy Systems With IBMS to Manage Content  Acquisition, Planning, Scheduling, and Media


LONDON — Jan. 10, 2012 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced that Globosat has gone live with its network-wide installation of Pilat Media’s Integrated Broadcast Management System (IBMS).

Globosat, a Globo Organizations company, is the largest pay-TV content provider in Latin America and the market leader in Brazil for multichannel cable and satellite programming. On Dec. 1, 2011, Globosat switched its entire 32-channel lineup to IBMS Content, a centralized, future-proof system that manages and integrates content acquisition and planning, scheduling and playout of media assets, as well as content inventory and rights management for the world’s top media companies. IBMS replaces a set of internally developed systems that had been handling Globosat’s content acquisition and scheduling for more than 15 years.

“After many years of using our own internal systems, it was time to move our company, with its over 400 users, to a standards-compliant solution that could combine all of our different content processes into a single, unified, platform,” said Manuel Belmar, CFO of Globosat Programadora Ltda. “To begin preparing for some major sporting events which will be broadcast from Brazil — namely the 2014 World Cup and the 2016 Summer Games — we took the approach of going live with all 32 channels simultaneously. This overnight ‘big bang’ conversion has performed flawlessly and given us the confidence that we’ve chosen the ideal platform to manage all programming today and to accelerate the launch of new channels and services.”

In this first phase of the IBMS deployment, the system takes over the content acquisition and scheduling functions as well as media management for all of Globosat’s linear cable and satellite channels. In addition IBMS manages contracts, licensing, and rights for the music accompanying Globosat programming, ensuring that all music is used according to negotiated rights and that all contracts are designed for maximum cost-effectiveness. As a key component of Globosat’s business, IBMS is tightly integrated with Globosat’s third-party advertising, sales, and finance systems to provide a seamless process for ad scheduling, playout, and final billing.

“Globosat’s selection of Pilat Media, after many years of relying on its own custom systems, is a validation of IBMS’s ability to unify and transform many critical functions within a media operation. As the leading player in the Brazilian entertainment industry, Globosat offers a powerful beachhead for Pilat Media in the South American market and a bellwether for our continued expansion in the region,” said Avi Engel, CEO of Pilat Media.

About Globosat
With 32 channels and more than 1,000 employees, Globosat is the largest pay-TV provider in Latin America and the market leader in Brazil. Its audience comprises 30 million viewers distributed among more than 10.5 million households in the country. For more information, visit http://canaisglobosat.globo.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, Chello DMC, Sky Italia Media General, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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GoMidjets Wins Another IBM Recognition‎

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June 20  |  Blog, News  |   admin

June 6th, 2011. GoMidjets celebrates a new award – the IBM Champion Award. Mr. Tamir Gefen, CEO of GoMidjets has been recognized as an exceptional contributor to the IBM Rational community for his technical expertise and mentorship of others. The IBM Champion Award is now added to the IBM Beacon Award that GoMidjets won in 2010 for outstanding contribution to the developers’ community.

Tamir Gefen with Kristof Kloeckner – General Manager of IBM Rational‎

Tamir Gefen with Kristof Kloeckner – General Manager of IBM Rational‎

The awards recognize the company’s commitment to improve software development processes through useful configuration management (CM) and application life-cycle management (ALM) tools. GoMidjets was founded with the aim of assisting R&D Managers, ClearCase administrators, and Developers to reduce risks, work efficiently and solve real-life problems. To achieve these goals, the company offers a range of products and services to Rational ClearCase users.

Tamir Gefen, GoMidjets CEO said “I am thankful to our customers who nominated me for this prize. It makes me proud to see that we are delivering business value to customers and partners around the world. For me, it’s a pleasure to share the expertise we accumulated during years of hard work in this area, and be able to help others improve the efficiency and quality of their software development.”

About GoMidjets

GoMidjets provides products and services for application life-cycle management (ALM) and configuration management (CM) specializing in IBM Rational products , heterogeneous environments and cloud computing. All products and services are based on hands-on experience with innovative enterprises in a variety of sectors including aerospace, defense, telecom, banking, services, and electronics.

Innovative Israeli start up Es-Is attends prestigious Innoventure Event

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December 13  |  Blog, News  |   admin

The Israeli Office of Paris Region Economic Development Agency invited the innovative start up to apply for the Event and assisted it in the selection process.

Innoventure Events are organized every quarter and allow top tier French and European financial organizations to meet with innovative startups that have been carefully chosen according to specific criteria:

-their level of technological innovation
-their management’s strength
-their growth potential
-their capacity of generating a nice return on investment

The Innoventure Events are an excellent platforms for startups that wish to receive funding. Every quarter, the Israeli Office of Paris Region Economic Development Agency reaches out to specific Israeli companies and invites them to attend the relevant Innoventure events.

Read the full article here

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Lead Generation Campaigns- A short and efficient way to boost your sales

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May 21  |  Blog  |   admin

One of the most efficient ways to reach out to prospects in a new market is to perform a lead generation campaign. If you need to provide quality leads to your Sales Team quickly, nothing beats lead generation campaigns.

What is exactly a lead generation campaign and how to go about it?

1-Define your target audience: You need to define which market segments you would like to reach and within these segments, you need to define the organizations as well as the positions of the people you would like to reach.

2- Email lists. Now that you have defined your ideal target audience you need to select the right supplier that can reach out to this desired audience. You can try and buy databases but this is not always the best solution as you need to start segmenting them and it may also involve legal issues. You are better off contacting exhibitions organizers or media companies that have extensive email lists that are more targeted by far. In addition, this avoids legal constraints as the recipients have opted in to such mailing lists.

3-Content asset: you need to offer content that is valuable and attractive enough so your prospects will fill up a form to download it. The content can be industry information, a piece of software that will make their life easier, a special offer or even a salary survey. Don’t be afraid to get creative, as long the content is relevant and attractive to your specific audience.

4-The email cover letter: it has to be short, straight to the point and very professional. Remember if your audience is targeted, there is no need to try to sell your product in the cover letter. Let them go from the email to your landing pages.

5-The landing page: the landing page should be prepared especially for the email campaign and it has only one purpose: make visitors fill up a contact form. If you are unsure about your email letter or landing page, there are experts on such matters who will be be happy to help.

6-Lead handling: this is a delicate task on which your marketing and sales departments need to work hand in hand. A sales representative should contact a lead within 24 hours of receiving a form with the details of a prospect. If you don’t have the time or the resources to do so, then you should consider whether a lead generation campaign is the appropriate strategy for you.

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Let’s meet at Cleantech 2011

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June 16  |  Blog, News  |   admin

We will be exhibiting at Cleantech 2011 and we will be happy to meet you there.
Come and see us at Booth 33.

Cleantech 2011 בקרו אותנו בתערוכה

http://www.mashovgroup.net/cleanTechEnglish/tabid/99/Default.aspx

Marketing applications for social networks

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November 20  |  Blog, News  |   admin

Social networks are blossoming and attracting a wide audience of users.Marketing on these networks is exciting but challenging due to the mass of information and users available.I believe we will see now more and more applications that are aiming to help us , marketeers, have an easier life marketing products or services on those networks.
I came across 2 applications that have the ambition to do so.
The first one called itweetlive works with Twitter (obviously)

http://itweetlive.com/

The second one called customer win focuses on Facebook

You can watch a short movie there
http://www.youtube.com/watch?v=IxvhYL1tLWM

Enjoy and please give me your comments

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