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Our updated Business Development portfolio

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June 28  |  Blog  |   admin

We have assisted all these great companies in their business development efforts. Will your logo be the next one?

Business Development Portfolio

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Pilat Media Accelerates Availability of Catch-Up TV Offerings with New Automated Scheduling Tools

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April 5  |  Blog  |   admin

logo Pilat MediaLONDON — April 3, 2012 — Pilat Media Global plc (AIM: PGB), a leading supplier of business management software to the media industry, today announced that its flagship Integrated Broadcast Management System (IBMS) has been enhanced with a powerful set of new features for catch-up TV services. The new tools enable broadcasters to accelerate the availability of catch-up TV offerings across multiple delivery platforms and devices through advanced scheduling automation.

“Catch-up or replay TV services are becoming more popular as viewers demand the ability to watch their favorite shows on their own schedule, and on the devices of their choice. Our broadcasting customers have been asking for a more efficient and cost-effective means of scheduling and managing these services,” said Avi Engel, CEO of Pilat Media. “Whereas the scheduling of catch-up TV previously required operators to individually identify programs for the service and then manually create a catch-up slot on the schedule for each program, these new features take advantage of the built-in workflow configuration tools in IBMS to provide a new level of automation and control.”

With the new catch-up functionality, the IBMS:OnDemand add-on module links linear schedules to catch-up schedules and applies rights-aware business rules to determine which programs have catch-up rights. IBMS then automatically creates a catch-up offer based on the rights and additional criteria defined by the broadcaster. For instance, a program’s rights might specify that only a certain number of episodes within a season can be made available for catch-up, and only on certain platforms…and the broadcaster has determined that the offer will be available for the week following the original broadcast. IBMS therefore takes into account all variations in rights, scheduling parameters, and delivery platforms for multiple catch-up services.

“The new catch-up features are just one more example of how broadcasters can use IBMS to schedule both linear and on-demand programs all within a single system — even for a highly complex array of offerings,” said Engel. “In addition to the new efficiencies and cost savings that come with automating formerly manual scheduling tasks, IBMS helps broadcasters to better monetize programs and develop new revenue streams through such services as catch-up and VOD.”

More information about the complete IBMS product family is available at www.pilatmedia.com.

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About Pilat Media

Pilat Media Global plc (AIM: PGB) develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services.

More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers.

More information is available at www.pilatmedia.com.

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Pilat Media and Lake 5 Media to Partner on Advanced Ratings Analytics for Ad Sales Professionals

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April 3  |  Blog  |   admin

logo Pilat MediaTargeted to Media Sales and Research Professionals, Integration Combines Pilat IBMS Ad Sales Management Software with Lake 5 Media’s Advanced Analytics Software to Increase Revenues of Broadcast Sales Campaigns

NEW YORK — March 27, 2012 — Pilat Media Global plc [AIM: PGB], a leading supplier of business management software to the media industry, today announced a strategic partnership with Lake 5 Media to provide advanced business analytics to media sales and research professionals. Through the integration of Pilat Media’s Integrated Broadcast Management System (IBMS) with Lake 5 Media’s media analytic software solution, the two companies are delivering the industry’s most powerful capabilities for planning, forecasting, and maximizing the revenue of broadcast sales campaigns.

“At Pilat Media, we’re committed to helping our customers squeeze maximum profits out of every campaign, and that means creating new and innovative opportunities for media companies to evaluate the effectiveness of sales campaigns,” said Avi Engel, CEO, Pilat Media. “This new partnership with Lake 5 Media is the latest example, combining the industry-leading campaign management features of IBMS with Lake 5’s best-of-breed deal delivery and performance management tools.”

Through the partnership with Lake 5 Media, Pilat Media will offer a set of progressive audience delivery reporting and management capabilities. Currently, Pilat Media’s IBMS Sales supports data from several audience research companies including AGB and Nielsen – with the ability to import ratings estimates and actuals to feed into the rate card creation process and support proposal generation. The new integration with Lake 5 Media makes ratings information available in IBMS for viewing at the campaign, deal, order and unit levels. Sales teams for each channel will be able to leverage the ratings information to build campaign packages for different programs based on demographics, and sales managers can then evaluate the performance of their teams to ensure they get top dollar for every package. Sales and research professionals will be able to view delivery results (actual versus estimates) while the campaign is in flight.

“As the leading provider of business management software for today’s’ complex multi-channel, multi-platform media operations, Pilat Media is the ideal partner to extend the advanced analytics and data mining capabilities of the Lake 5 Media solution,” said Matt Bostock, CEO, Lake 5. “Together, we’re able to integrate the sales estimation process with advanced delivery management to help media buyers and sellers maximize the potential of each campaign.”

The Lake 5 Media platform will provide a flexible reporting hierarchy and structure for analyzing complex deal arrangements with agencies, supported by all industry-standard Nielsen ratings methods, data streams, and calculation methods. Robust audience delivery reporting tools will monitor deal performance down to the most granular unit levels across all audience metrics.

In addition, Pilat Media’s business intelligence tool, IBMS: Intelligence, will further expand on ratings capabilities by allowing for in-depth analysis of ratings data in relation to desired and relevant reports – agency, advertiser, program, demographic, etc. in relation to ratings, gross ratings points, cost per point and cost per thousand analysis.

More information about the complete IBMS product family is available at www.pilatmedia.com.

About Lake 5 Media

Lake 5 Media is a media analytic software company. Lake 5 Media delivers a scalable software-as-a-service solution that provides both media buyers and sellers with pre- and post-buy data management and analytics.

The company is committed to providing our clients increased operational effectiveness and superior reaction time to the media markets via our suite of tools. Lake 5 Media’s offerings include media marketplace analysis tools, competitive analysis tools, optimization applications, media planning products as well as inventory management and allocation systems. For more information, visit www.lake5media.com.

About Pilat Media

Pilat Media Global plc (AIM: PGB) develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services.

More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Pilat Media Launches New IBMS OmniCast Non-Linear Back-end Management System at IBC2011

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September 21  |  Blog  |   admin

New Platform Brings Centralized Control and Heightened Automation to
Managing Sophisticated Multi-Platform, Non-Linear Service Offerings

NEW YORK — Aug. 24, 2011 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced the launch of IBMS OmniCast. The latest version of Pilat Media’s industry-leading Integrated Broadcast Management System (IBMS), IBMS OmniCast is a back-end system that enables media organizations to schedule and manage sophisticated multi-platform, non-linear services such as video on demand (VOD), over-the-top (OTT) TV, and catch-up TV.

By combining highly efficient non-linear scheduling and programming, advanced workflow management tools, and powerful business analytics, IBMS OmniCast represents new opportunities for today’s media content owners and distributors who are looking to efficiently offer sophisticated on-demand multi-platform services.

“As viewer demand for non-linear services continues to rise, media companies can no longer rely on simple ‘me too’ VOD services. But today’s non-linear systems were not designed to address the operational complexity resulting from a plethora of content, services, and platforms,” said Avi Engel, CEO, Pilat Media. “Our new IBMS OmniCast addresses the twin challenges of differentiation and scalability by enabling media professionals to efficiently manage multiple, sophisticated VOD services across diverse delivery platforms from a single, centralized system.”

IBMS OmniCast includes many advanced features to handle the scheduling complexities of non-linear services. Through the IBMS media metadata repository, the operator can import the details of any content to be scheduled, including the relevant rights (if needed) for the platforms being serviced. Rich content catalogs derived from massive asset libraries are easily and automatically compiled by leveraging interfaces with external metadata systems. A powerful workflow orchestration module drives the content factory, serving as an integration hub for the preparation of all media required for each service. Other scheduling features include an on-demand planner to schedule offers with associated content and promos, and a robust dashboard module for accessing data and reports to support operational and business analysis which feed back into the planning process.

IBMS OmniCast is available immediately.

More information about IBMS OmniCast and the complete IBMS product family is available at www.pilatmedia.com.

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About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, Southern Cross, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Pilat Media’s IBMS Selected by Chello DMC for Central and Eastern European Cable Network Expansion

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August 10  |  Blog  |   admin

Longtime Pilat Media Customer Bringing 17 Additional Channels Under Control of IBMS for Integrated, Unified Scheduling and Playout Management

NEW YORK — July 19, 2011 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced that Chellomedia’s Chello Digital Media Centre (DMC) will significantly expand its installation of Pilat Media’s Integrated Broadcast Management System (IBMS) to support 17 Chello DMC channels in Central and Eastern Europe (CEE). IBMS unites the 10 countries in the region under a single unified scheduling and media management platform for greater efficiencies, reduced costs, and increased revenue.

“Chello DMC has enjoyed a long-term relationship with Pilat, and IBMS has proved itself as a core and critical component in our operation. In fact, IBMS has been the leading system in our traffic and scheduling departments for 10 years, and it has withstood the test of time,” said Robin Kroes, vice president of commercial, operations, and corporate development at Chello DMC. “We look forward to working with Pilat Media to bring even further efficiencies to our Amsterdam-based operations and bring the same highly efficient playout and content delivery services to our facility in the dynamic Central and Eastern European market.”

The Chello DMC is one of Europe’s leading providers of multichannel playout, post-production, TV distribution, and content delivery services for local and global broadcasters and content owners. With the addition of CCE, IBMS will support 66 Chello DMC channel feeds covering 19 territories in 16 audio languages and 26 subtitled languages. Previously, Chello DMC channel groups for CEE (including Poland, Hungary, the Czech Republic, Slovakia, Romania, Croatia, Serbia, Montenegro, and Bosnia-Herzegovina) relied on at least five different media planning and scheduling systems with little or no integration between them. Now, all channel groups will be integrated and unified under the IBMS platform, with data from previous systems migrated into IBMS to provide a repository of historical input for business analysis and planning for future services. In addition, IBMS provides complete integration with the Chello DMC’s automation, media asset management, and other systems to provide seamless scheduling and management of media assets throughout the broadcast life cycle — from acquisition and ingest to post-production processing and transmission.

“As one of Europe’s most comprehensive media companies, Chello DMC is also one of the most sophisticated and innovative users of our IBMS system. The Chello DMC is a textbook example of how the advanced capabilities of IBMS Version 6, such as automated workflow management, can improve efficiencies, accelerate the launch of new channels and services, and ensure accurate, quality output for customers,” said Avi Engel, Pilat Media’s CEO. “We are honored to include Chello DMC in our top-tier client roster and are pleased to have been able to expand our relationship into additional strategic territories.”

More information about the complete IBMS product family is available at www.pilatmedia.com.

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About Chello DMC

Chello DMC is one of Europe’s leading providers of channel playout services, TV distribution, and content delivery for new media applications. The Amsterdam-based advanced digital media facility specializes in multilingual and multiplatform broadcasting in standard and high definition.

Chello DMC currently transmits more than 60 channels across continental Europe, the UK, Middle East, Asia, and South Africa with an offering including National Geographic Television, E! Entertainment, MGM, History Channel, Extreme Sports Channel, Zone Reality, Playboy, and others.

Chello DMC is owned by Chellomedia, the European content division of Liberty Global, Inc. and a leading international media company and distributor of channels, content, and video services.

For more information please visit www.chellodmc.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market, and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, Foxtel, Corus, Discovery, SABC, Chello DMC, the BBC, Media General, Sky Italia, ESPN Star Sports, TVNZ, and Southern Cross. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

Present your project and win 2 flight tickets to Futur En Seine Festival of Digital Life 2013

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May 1  |  Blog  |   admin

Futur-en-Seine is a 10 days festival on digital life and creativity organized by Cap Digital, a Parisian based competitive cluster dedicated to internet, new media and digital content.

It aims at being a showcase for digital technology and it will take place in Paris between June 13th and June 23rd.

THE ISRAELI DELEGATION:
For the second time an Israeli delegation will have the opportunity to be part of this unique festival and to enjoy a demonstration space on the Innovation Village to present innovative prototypes, products and services in the spirit of the event.
The Israeli office of the Paris Region Economic Development Agency is pleased to announce a Call for projects as part of the preparations for “Futur en Seine” which prize will be a package consisting in:
- 2 return flights tickets to Paris
- accommodation at a tourist level hotel in Paris
- Free entrance to Futur en Seine conferences,
- Free space to exhibit

This will be a unique opportunity for Israeli startups, companies and organizations to present their innovations in the heart of the Innovation Village as part of this special and important event gathering the various communities of the digital life

All the participating companies and organizations that will pass the pre-selection process will be entitled to present their product/solution as part of the Innovation Village during the Futur en Seine” festival.

For more details, CLICK HERE
http://www.parisregion-agency.co.il/site.php?ID=2&page=9

Present your project and win 2 flight tickets to Futur En Seine Festival of Digital Life in Paris

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March 29  |  Blog  |   admin

logo Paris Region Development AgencyFutur-en-Seine is a 10 days festival on digital life and creativity organized by Cap Digital, a Parisian based competitive cluster dedicated to internet, new media and digital content.

It aims at being a showcase for digital technology and it will take place in Paris between June 14th and June 24th, the B2B part being focused between June 14th to 17th.

THE ISRAELI DELEGATION:
For the first time an Israeli delegation will have the opportunity to be part of this unique festival and to enjoy a demonstration space on the Innovation Village to present  innovative prototypes, products and services in the spirit of the event.

The Israel office of the Paris Region Economic Development Agency is pleased to announce a Call for projects as part of the preparations for “Futur en Seine” which prize will be a package consisting in:

- 2 return flights tickets to Paris

- Up to 2 x 5 nights accommodation at a tourist level hotel in Paris from June 13th to 17th

- Free entrance to Futur en Seine conferences,

- Free space to exhibit

This will be a unique opportunity for Israeli startups, companies and organizations to present their innovations in the heart of the Innovation Village as part of this special and important event gathering the various communities of the digital life (robotics, video games, animation, web, knowledge engineering, e-learning, …)

Futur en Seine festival of digital life in Paris

All the participating companies and organizations that will pass the pre-selection process will be entitled to present their product/solution as part of the Innovation Village during the Futur en Seine” festival.

For more details, CLICK HERE

http://futurenseineisrael.weebly.com/index.html

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Prezi: the end of boring presentations

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October 20  |  Blog, News  |   admin

Today I would like to talk about a great presentation tool called Prezi.
All of us obviously know Power Point and have seen or heard endless presentations on Power Point. In the best scenario, the presenter was charismatic and with a good sense of humor so you didn’t fall asleep during the presentation. But in most cases, you found the presentation rather boring and found it hard to be concentrated till the end.
Well with Prezi, you can make a very enticing and catching presentation and increase the chances of keeping your audience concentrated till the end.
How does it work?
Prezi allows you to create a presentation that looks like story telling. Instead of boring slides with a lot of text, Prezi allows you to concentrate on your main messages and visuals and displays each part of the story with different effects making the whole result far more interactive.
As Prezi’s CEO says so well:
“Prezi is the best tool for showing relation and context just like on a map.”
Check it out for yourself by clicking on the URL below:

http://prezi.com/hgjm18z36h75/why-should-you-move-beyond-slides/

This is Marketing First updated presentation with an overview of recent projects and customers.

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September 30  |  Blog  |   admin

We have released a new version of our company presentation giving you a quick glance of our recent customers and projects.

http://www.slideshare.net/RachelKanat/marketing-first-presentation-september-2015-53361257

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Video clip from the branding conference organized by Marcom Mall

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March 12  |  Blog  |   admin

Marketing First hosted a panel during the branding conference organized by Marcom Mall in December 2011. Marcom Mall is a portal focusing on Marketing and Marcom resources.

We invite you to have a look at the video clip by clicking on the link below:

http://www.youtube.com/watch?v=pFA1SohizQY

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View our new power point presentation

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May 26  |  Blog  |   admin

Have a look at our latest company presentation by clicking on the link below.

The presentation gives you an overview of our marketing and business development services and a few selected samples of projects.  For each customer case, we illustrate the challenge, the objectives and then the goals we achieved.

Watch our TV Interview on i24 News

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June 19  |  Blog  |   admin

Rachel Kanat,  co-founder of Marketing First and CEO of Réseau Experts Alya was interviewed last week on i24 News in French.

The purpose of the interview was to understand the essence of Réseau Experts Alya and the economic impact of the French speaking immigration to Israel.

reseau experts alya on i24news

http://www.i24news.tv/fr/tv/revoir/economie/x4go0co

We wish all our clients and friends an excellent start for the New Year.

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September 12  |  Blog  |   admin

Shana Tova 2012

Why B2B public relations are important

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June 19  |  Blog  |   admin

In most businesses, having a great product or service is just the beginning. If customers and partners don’t know about your company’s offers then how can they buy? There are many instances where products and services sold by a company with a high profile have outsold lesser-known but (arguably) better competing products from less well-known brands.
Good B2B PR highlights a company’s achievements, expertise and leadership, reaching out to potential customers, partners, suppliers, investors and industry commentators.

Public relations techniques help increase the profile of your brand, helping your company to get noticed while your competitors’ get overlooked. In the B2B context, PR often works better than advertising or selling; helping to build good relationships.  A strong B2B PR agency can boost a company’s profile and credibility in the B2B marketplace, improving communications and contributing to overall business growth.

The importance of PR for B2B companies

The importance of PR for B2B companies

Influencing the influencers
Introducing your business to the specialist press and industry analysts is (in general) a good way to begin a B2B PR campaign. It is important to network and develop relationships with industry commentators – these could range from influential bloggers, to journalists and industry analysts. When building these relationships you (or your PR agency) should offer information that is of value to these influencers, usually in the form of unique content – news, opinion and insight that they can publish as well as offering access to leaders and experts within your business who usually don’t speak to the outside world.

From software to financial services, almost every industry has its own trade magazines and journals. Experienced B2B PR professionals know which media are the most influential and credible in the industry sectors they operate in and, crucially, how best to approach those journalists and editors. Having the right B2B PR expertise on board can be the difference that gets your company’s news published in an influential publication rather than one of your competitors.

Ranbir Sahota is a Director at Vitis PR, a B2B and technology PR agency.

Yahoo launches Yahoo clues

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September 20  |  Blog, News  |   admin

Yahoo recently launched a service called Yahoo Clues

The service aims at giving search information related to a specific keyword.

Try it there

http://clues.yahoo.com/#q1=yahoo%20fantasy%20football&q2=&ts=2

Google has a similar service called Google Trends that has been available for quite a while now.

http://www.google.com/trends

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