Case Study 2-The Israeli Office of Paris Region Economic Development Agency Ongoing Marketing Support

Background: Israeli office of Parisian governmental agency

Challenge
•Create awareness to events and opportunities with Parisian companies
•Identify and engage innovative Israeli companies in different industries

Strategy
• A combination of direct approach with social media and PR
• Activities based around special events, delegations, visits, etc.
• Yearly competition to generate interest in flagship Futur-en-Seine festival

Results
• Numerous Israeli companies participating in events, RFP and projects in Paris
• Successful delegation for 2nd year in a row to Futur-en-Seine festival