Pilat Media

Pilat Media Accelerates Availability of Catch-Up TV Offerings with New Automated Scheduling Tools

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April 5  |  Blog  |   admin

logo Pilat MediaLONDON — April 3, 2012 — Pilat Media Global plc (AIM: PGB), a leading supplier of business management software to the media industry, today announced that its flagship Integrated Broadcast Management System (IBMS) has been enhanced with a powerful set of new features for catch-up TV services. The new tools enable broadcasters to accelerate the availability of catch-up TV offerings across multiple delivery platforms and devices through advanced scheduling automation.

“Catch-up or replay TV services are becoming more popular as viewers demand the ability to watch their favorite shows on their own schedule, and on the devices of their choice. Our broadcasting customers have been asking for a more efficient and cost-effective means of scheduling and managing these services,” said Avi Engel, CEO of Pilat Media. “Whereas the scheduling of catch-up TV previously required operators to individually identify programs for the service and then manually create a catch-up slot on the schedule for each program, these new features take advantage of the built-in workflow configuration tools in IBMS to provide a new level of automation and control.”

With the new catch-up functionality, the IBMS:OnDemand add-on module links linear schedules to catch-up schedules and applies rights-aware business rules to determine which programs have catch-up rights. IBMS then automatically creates a catch-up offer based on the rights and additional criteria defined by the broadcaster. For instance, a program’s rights might specify that only a certain number of episodes within a season can be made available for catch-up, and only on certain platforms…and the broadcaster has determined that the offer will be available for the week following the original broadcast. IBMS therefore takes into account all variations in rights, scheduling parameters, and delivery platforms for multiple catch-up services.

“The new catch-up features are just one more example of how broadcasters can use IBMS to schedule both linear and on-demand programs all within a single system — even for a highly complex array of offerings,” said Engel. “In addition to the new efficiencies and cost savings that come with automating formerly manual scheduling tasks, IBMS helps broadcasters to better monetize programs and develop new revenue streams through such services as catch-up and VOD.”

More information about the complete IBMS product family is available at www.pilatmedia.com.

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About Pilat Media

Pilat Media Global plc (AIM: PGB) develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services.

More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers.

More information is available at www.pilatmedia.com.

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Pilat Media and Lake 5 Media to Partner on Advanced Ratings Analytics for Ad Sales Professionals

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April 3  |  Blog  |   admin

logo Pilat MediaTargeted to Media Sales and Research Professionals, Integration Combines Pilat IBMS Ad Sales Management Software with Lake 5 Media’s Advanced Analytics Software to Increase Revenues of Broadcast Sales Campaigns

NEW YORK — March 27, 2012 — Pilat Media Global plc [AIM: PGB], a leading supplier of business management software to the media industry, today announced a strategic partnership with Lake 5 Media to provide advanced business analytics to media sales and research professionals. Through the integration of Pilat Media’s Integrated Broadcast Management System (IBMS) with Lake 5 Media’s media analytic software solution, the two companies are delivering the industry’s most powerful capabilities for planning, forecasting, and maximizing the revenue of broadcast sales campaigns.

“At Pilat Media, we’re committed to helping our customers squeeze maximum profits out of every campaign, and that means creating new and innovative opportunities for media companies to evaluate the effectiveness of sales campaigns,” said Avi Engel, CEO, Pilat Media. “This new partnership with Lake 5 Media is the latest example, combining the industry-leading campaign management features of IBMS with Lake 5’s best-of-breed deal delivery and performance management tools.”

Through the partnership with Lake 5 Media, Pilat Media will offer a set of progressive audience delivery reporting and management capabilities. Currently, Pilat Media’s IBMS Sales supports data from several audience research companies including AGB and Nielsen – with the ability to import ratings estimates and actuals to feed into the rate card creation process and support proposal generation. The new integration with Lake 5 Media makes ratings information available in IBMS for viewing at the campaign, deal, order and unit levels. Sales teams for each channel will be able to leverage the ratings information to build campaign packages for different programs based on demographics, and sales managers can then evaluate the performance of their teams to ensure they get top dollar for every package. Sales and research professionals will be able to view delivery results (actual versus estimates) while the campaign is in flight.

“As the leading provider of business management software for today’s’ complex multi-channel, multi-platform media operations, Pilat Media is the ideal partner to extend the advanced analytics and data mining capabilities of the Lake 5 Media solution,” said Matt Bostock, CEO, Lake 5. “Together, we’re able to integrate the sales estimation process with advanced delivery management to help media buyers and sellers maximize the potential of each campaign.”

The Lake 5 Media platform will provide a flexible reporting hierarchy and structure for analyzing complex deal arrangements with agencies, supported by all industry-standard Nielsen ratings methods, data streams, and calculation methods. Robust audience delivery reporting tools will monitor deal performance down to the most granular unit levels across all audience metrics.

In addition, Pilat Media’s business intelligence tool, IBMS: Intelligence, will further expand on ratings capabilities by allowing for in-depth analysis of ratings data in relation to desired and relevant reports – agency, advertiser, program, demographic, etc. in relation to ratings, gross ratings points, cost per point and cost per thousand analysis.

More information about the complete IBMS product family is available at www.pilatmedia.com.

About Lake 5 Media

Lake 5 Media is a media analytic software company. Lake 5 Media delivers a scalable software-as-a-service solution that provides both media buyers and sellers with pre- and post-buy data management and analytics.

The company is committed to providing our clients increased operational effectiveness and superior reaction time to the media markets via our suite of tools. Lake 5 Media’s offerings include media marketplace analysis tools, competitive analysis tools, optimization applications, media planning products as well as inventory management and allocation systems. For more information, visit www.lake5media.com.

About Pilat Media

Pilat Media Global plc (AIM: PGB) develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services.

More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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BBC World Service Adopts Pilat Media’s IBMS Distribution Module to Manage Complex Program Delivery

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February 22  |  Blog  |   admin

Bandwidth Management, Workflow Automation and Web-Integration Improve Efficiency for World Service’s Global Distribution Network Serving 2,500 Outlets

LONDON— February 21, 2012 — Pilat Media Global plc [AIM: PGB], a leading supplier of business management software to the media industry, today announced that BBC World Service has implemented a new Distribution Management Module for its installation of the Pilat Media Integrated Broadcast Management System (IBMS). In operation since November 2011, the new module enables the scheduling and distribution of radio programs to be performed more efficiently over the network’s multiple delivery platforms.

BBC World Service serves approximately 1,500 outlets carrying 250 distributed streams, each derived from 45 individual program streams each the equivalent of a distinct radio station. In 2005, BBC World Service chose IBMS to manage the complex task of scheduling the multiple individual program streams, taking into account such factors as shared content, variations according to regional factors, time zone differences, and delivery methods.

The latest phase of BBC World Service’s IBMS installation, the Distribution Management module adds highly sophisticated bandwidth management capabilities for the efficient use of the World Service distribution network. Distribution management becomes particularly crucial when late changes need to be made to a schedule and planners need to understand and control how the signal is routed from studio to listener, seeing the effect any change may have on other programming sharing the available bandwidth. The IBMS Distribution Management module also provides the means to understand the effect of introducing new programming content and extending or reducing coverage in a rapid manner to cater for events – either planned or unplanned – that require a realignment of distribution.

For example, the African Cup of Nations, for which the BBC has broadcast rights in Africa, requires the ability to plan complex variations to the normal schedule in advance and allow windows for last-minute changes.

“For several years, IBMS has been a fundamental part of our operation. The scheduling system plays an essential role in the World Service’s ability to manage a very large programming matrix with limited scheduling staff resources,” said Nigel Fry, Head of Distribution BBC Global News. ―And now, with the implementation of the Distribution Module, we are gaining a better understanding of how our programming can be more efficiently extended to all distribution outlets.”

Integration with the IBMS content scheduling system provides an instant display of how any scheduled programme will be distributed over the various switched streams. Operation is facilitated with an easy to understand graphical view of the schedules, colour-coded by language service with a representation of bandwidth use in graph form, and warnings if available bandwidth is about to be exceeded. The module allows planners to run what-if scenarios for schedule alterations and features data interfaces to several external World Service resources, including the satellite distribution system and the shortwave planning system.

IBMS feeds information from the Distribution Module to the BBC World Service website’s listings pages so that listeners can understand what they can hear and when, and on what platforms and frequencies. The IBMS system also provides the programme synopsis to the listings pages.

“Since its inception in 1932, BBC World Service has been one of the great pillars of the global broadcasting landscape. Our ongoing partnership with BBC World Service is a sterling example of IBMS’s ability to streamline management of even the most complex media operations, and a powerful testament to our two organizations working together to bring our customers the best possible broadcast experience,” said Avi Engel, CEO of Pilat Media.”

About BBC World Service
BBC World Service is an international multimedia broadcaster, delivering a wide range of language and regional services on radio, TV, online and via wireless handheld devices. It uses multiple platforms to reach its weekly audience of 166 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbcworldservice.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, Chello DMC, Sky Italia, Media General, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Global Media and Entertainment Company Adopts Pilat Media’s MediaPro Airtime Sales System Across Europe

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February 8  |  Blog  |   admin

Pan-European Standardization Will Improve Control and Understanding
of Local and Regional Ad Sales Activities

LONDON — Feb. 7, 2012 — Pilat Media Global plc [AIM: PGB] today announced that a prominent global media and entertainment company has gone live with its MediaPro airtime sales solution. The company has rolled out MediaPro most recently to its Spain division, joining its Benelux offices and London headquarters which coordinates its central and eastern Europe ad sales operations. MediaPro will eventually be used in nine regions across Europe for planning and managing inventory, pricing strategies, and sales bookings for all commercial airtime.

The media and entertainment company’s move to MediaPro is a significant step in its efforts to standardize all of its European operations on a single advertising sales platform, with the goal of having centralized reporting and a unified view into sales activities across all of the territories – while at the same time addressing the variations of the local sales markets.

The Spain division is now using MediaPro for channels in Spain and Portugal — managing and automating all of the division’s processes for proposing campaigns to clients, offering pricing and discounts tailored to the local markets, booking spots, managing contracts, and reconciling accounts once the commercials have run. Based on its success in Spain and other European offices, the media and entertainment company is planning the next MediaPro roll out to the Nordic region.

“This adoption of MediaPro by this high profile media and entertainment company is just the latest example of how the solution is rapidly becoming the standard for economical and efficient airtime ad sales management. The company chose MediaPro based on our extensive installed base in Europe and our deep knowledge of the various local markets — including how sales methodologies vary from country to country,” said Herman Maat, general manager MediaPro Division, Pilat Media. “Another reason the company is standardising on MediaPro is our ability to very quickly develop a highly tailored solution to meet the specific requirements of its different subsidiaries.”

MediaPro is a powerful, intuitive advertising sales solution, developed in collaboration with leading media sales organisations and used for more than 10 years by major broadcasting companies and high profile sales houses. MediaPro is designed to help implement various sales strategies responding to specific market and commercial requirements, enhancing the service provided to media buyers while automating back office operations. Although compact and economical, MediaPro provides a wide gamut of features including comprehensive customer management capabilities, powerful tracking facilities to define and maintain the product advertising tree, and linkage of all the variables associated with deals and campaigns to ensure that they are implemented in compliance with agreed terms and constraints. Full reporting and ready integration with systems for CRM, scheduling, ratings, and finance management help make MediaPro an essential business tool for busy agencies and broadcasters.

With its open architecture allowing ready interfacing with third-party systems and its modular configuration enabling easy adaption for television, radio, and cross-channel campaigns, MediaPro also delivers low cost of ownership. Based on core Microsoft® technologies and utilizing an industry-standard SQL server database, MediaPro provides extensive capabilities for Web deployment, data analysis services, and interchange.

More information about Pilat Media’s MediaPro and its IBMS product family is available at www.pilatmedia.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Globosat Goes Live With Pilat Media’s IBMS to Manage Entire 32-Channel Lineup

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January 26  |  Blog  |   admin

logo Pilat MediLatin America’s Largest Pay-TV Provider Replaces Internal Legacy Systems With IBMS to Manage Content  Acquisition, Planning, Scheduling, and Media


LONDON — Jan. 10, 2012 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced that Globosat has gone live with its network-wide installation of Pilat Media’s Integrated Broadcast Management System (IBMS).

Globosat, a Globo Organizations company, is the largest pay-TV content provider in Latin America and the market leader in Brazil for multichannel cable and satellite programming. On Dec. 1, 2011, Globosat switched its entire 32-channel lineup to IBMS Content, a centralized, future-proof system that manages and integrates content acquisition and planning, scheduling and playout of media assets, as well as content inventory and rights management for the world’s top media companies. IBMS replaces a set of internally developed systems that had been handling Globosat’s content acquisition and scheduling for more than 15 years.

“After many years of using our own internal systems, it was time to move our company, with its over 400 users, to a standards-compliant solution that could combine all of our different content processes into a single, unified, platform,” said Manuel Belmar, CFO of Globosat Programadora Ltda. “To begin preparing for some major sporting events which will be broadcast from Brazil — namely the 2014 World Cup and the 2016 Summer Games — we took the approach of going live with all 32 channels simultaneously. This overnight ‘big bang’ conversion has performed flawlessly and given us the confidence that we’ve chosen the ideal platform to manage all programming today and to accelerate the launch of new channels and services.”

In this first phase of the IBMS deployment, the system takes over the content acquisition and scheduling functions as well as media management for all of Globosat’s linear cable and satellite channels. In addition IBMS manages contracts, licensing, and rights for the music accompanying Globosat programming, ensuring that all music is used according to negotiated rights and that all contracts are designed for maximum cost-effectiveness. As a key component of Globosat’s business, IBMS is tightly integrated with Globosat’s third-party advertising, sales, and finance systems to provide a seamless process for ad scheduling, playout, and final billing.

“Globosat’s selection of Pilat Media, after many years of relying on its own custom systems, is a validation of IBMS’s ability to unify and transform many critical functions within a media operation. As the leading player in the Brazilian entertainment industry, Globosat offers a powerful beachhead for Pilat Media in the South American market and a bellwether for our continued expansion in the region,” said Avi Engel, CEO of Pilat Media.

About Globosat
With 32 channels and more than 1,000 employees, Globosat is the largest pay-TV provider in Latin America and the market leader in Brazil. Its audience comprises 30 million viewers distributed among more than 10.5 million households in the country. For more information, visit http://canaisglobosat.globo.com.

About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, Chello DMC, Sky Italia Media General, ESPN Star Sports, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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Pilat Media Launches New IBMS OmniCast Non-Linear Back-end Management System at IBC2011

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September 21  |  Blog  |   admin

New Platform Brings Centralized Control and Heightened Automation to
Managing Sophisticated Multi-Platform, Non-Linear Service Offerings

NEW YORK — Aug. 24, 2011 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced the launch of IBMS OmniCast. The latest version of Pilat Media’s industry-leading Integrated Broadcast Management System (IBMS), IBMS OmniCast is a back-end system that enables media organizations to schedule and manage sophisticated multi-platform, non-linear services such as video on demand (VOD), over-the-top (OTT) TV, and catch-up TV.

By combining highly efficient non-linear scheduling and programming, advanced workflow management tools, and powerful business analytics, IBMS OmniCast represents new opportunities for today’s media content owners and distributors who are looking to efficiently offer sophisticated on-demand multi-platform services.

“As viewer demand for non-linear services continues to rise, media companies can no longer rely on simple ‘me too’ VOD services. But today’s non-linear systems were not designed to address the operational complexity resulting from a plethora of content, services, and platforms,” said Avi Engel, CEO, Pilat Media. “Our new IBMS OmniCast addresses the twin challenges of differentiation and scalability by enabling media professionals to efficiently manage multiple, sophisticated VOD services across diverse delivery platforms from a single, centralized system.”

IBMS OmniCast includes many advanced features to handle the scheduling complexities of non-linear services. Through the IBMS media metadata repository, the operator can import the details of any content to be scheduled, including the relevant rights (if needed) for the platforms being serviced. Rich content catalogs derived from massive asset libraries are easily and automatically compiled by leveraging interfaces with external metadata systems. A powerful workflow orchestration module drives the content factory, serving as an integration hub for the preparation of all media required for each service. Other scheduling features include an on-demand planner to schedule offers with associated content and promos, and a robust dashboard module for accessing data and reports to support operational and business analysis which feed back into the planning process.

IBMS OmniCast is available immediately.

More information about IBMS OmniCast and the complete IBMS product family is available at www.pilatmedia.com.

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About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including CBS, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, Southern Cross, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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