Marketing First in collaboration with Kaleidoscope Events boosted the international promotion of the IPRED conference, the 4th International conference on Preparedness and Response of healthcare systems to Emergencies and Disasters organized by the Israeli Ministry of Health and Home Front Command.
The conference provides an opportunity for professionals from world-wide to share the latest findings and new experiences concerning health system readiness for disasters and emergencies of all types with a focus on emerging or re-emerging threats, such as the Middle East respiratory syndrome (MERS) or the Ebola outbreak. The highlight of the event is the participation in a comprehensive mass toxicological event drill in the southern region of Israel.
The efforts focused on raising awareness across social media, reaching out to relevant media & publications and reaching out to governmental organizations to increase the number of attendees for the conference.
Marketing First applied years of expertise and experience working with life science companies and governmental institutions to quickly assist the IPRED team in their international initiatives.