The Team

The team in Marketing First is composed of highly motivated, business driven and result oriented senior executives with a passion for international business cooperation. We have led various operations of marketing and business development, technology scouting, organization of seminars/conferences for several Israeli companies. We have also conducted many technology commercialization introductions, promoted and initiated business events between Israeli and European companies.

We have accumulated years of experience working with the Israeli market but also with overseas markets (France and Western Europe). We can therefore leverage our extensive network of contacts in the high tech industry in Israel, France and Europe (major Telco’s, OEM’s, integrators, software editors, internet portals, publishers, media agencies, start-ups…) to your benefit and help you expand your business according to your needs and your strategy.

Meet The Founders

  • Rachel Kanat

    Rachel Kanat

    Rachel Kanat
    Partner
    Rachel is an Economist with more than 15 years of marketing and business development experience.
    Rachel worked for several successful Israeli high tech companies and acquired further experience in business development for professional firms through her business development roles at Yigal Arnon Law firm ,Yarel+Partners accounting firm and Cukierman Investment House. Rachel has an excellent network of contacts in Western Europe mainly France, the Benelux and Spain. Rachel has a specific expertise in Internet strategies and online marketing. In Marketing First, Rachel is leveraging her experience and creativity to help a series of companies reach new clients and partners in international markets.

  • Einat Adar

    Einat Adar

    Einat Adar
    Partner
    Einat Adar is an experienced marketing professional specializing in introducing new technological products into international markets. As Marcom Manager and later Marketing Manager, Einat assisted two startups in expanding their sales and market presence reaching an exit through acquisition and IPO.
    As an independent contractor, Einat works with startups and companies launching new products in international markets through effective marketing planning and ongoing marketing management on an outsource basis.
    In Marketing First, Einat is applying her knowledge and skills to help service providers and technological companies to differentiate their offering and reach new clients through targeted marketing.

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